Douglas, J. Yellowlees

Douglas makes a point that I think a lot of people take for granted, your reading experience changes every time you read the same book. At different stages of your life, the experience may be completely different. Even the traditional linear narrative form allows for different ideas to be expressed for different people at different stages of their lives. People subconsiously pick and choose what they want to absorb, what means most to them and what makes the biggest impact. This is an undeniable advantage of Hypertext in its purest form, allowing for specific interests to be actively facillitated and expanded. Giving control to the reader creates the reader-author participant so often talked about when it comes to Hypertext. Authorship can still be inscribed through narrative style, yet the reader can determine the stucture of the story and extent of information consumed.

“If the book is a highly refined example of a primitive technology, hypertext is a primitive example of a highly refined technology”.

Just as hypertext is the facilitator for transmedia in its informative form, it allows for links between stories, ideas and concepts the narrative form. Its a bit off track but, I think people connect with different types of mediums. Different emotions are extracted using different forms, the act of reading about a superhero in a comic book is completely different to watching that superhero on the big screen. This allows more poeple to become more immersed and more involved. We develop technology to entertain, communicate and facilitate, hypertext is the tool we use to bring it all together.

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