A rather hit and miss start to network media 2014 with me trying to repurpose a conference presentation into service. Some parts stuck. Some parts missed, terribly. Key points:

  • industrial versus post industrial media (perhaps make a list of what we think the industrial is, and then what would the counter terms for post industral become?)
  • the decline or scarcity as what defines the media (in relation to making, distribution, access)
  • that scarcity was a consequence of cost of equipment (video and audio equipment was extremely expensive – it still is at the high end)
  • that scarcity was a consequence of industrial/heritage media having very narrow channels (one newspaper published once per day, a TV channel only being able to broadcast one thing at a time)
  • scarcity also applied to university, so we went to university to get access to media making tools (because they were expensive so only in universities…), libraries, films, and experts
  • but this scarcity is now also gone
  • so what is the role of a media degree?
  • it lies in the difference between ‘know what’ and ‘know how’, which is also the difference between explicit and tacit knowledge
  • so learning now needs to be less about knowing what and more about knowing how
  • and so the problem is how to do this, when most of our experience of education concentrates on knowing what (we’re more interested in what your essay says, than in how you went about writing it)

01 Reading

Miles, Adrian. “Blogs in Media Education: A Beginning.” Australian Screen Ed 41 (2006): 66–9. Print.

This is available as a pdf.

It is to be read by the second lecture. While reading it make a note of any questions (and I mean any) that you have as the second lecture will be based on our answers to your questions. To help frame questions you might use a simple prompt such as “I don’t understand ……” or, “could you please explain ……..”.

2014 Creative Critical Essay

Value: (40%)

due: Friday October 24


email your individual teacher with the URL of the blog page that contains your essay.


Network literacy is not merely knowing about this, it is doing it. It is in this doing that we can understand that literacy is an applied knowing, or if you prefer a knowing through doing.… It is being comfortable with change and flow as the day to day conditions of knowledge production and dissemination, and recognising that all of this may change, and appear differently in six months. What underlies such change, however, are the principles of distributed content production and sharing, folksonomies, trust networks and having access to skills that let you collate and build with these varieties of content and knowledge….. Network literacy means recognising that there are no longer canonical sources and having the skills to find what it is you think you want, of being able to judge it, and then of being able to incorporate this, in turn, into your knowledge flows. Finally, networked literacies are marked by your participation as a peer in these flows and networks — you contribute to them and in turn can share what others provide.

Miles, Adrian. “Network Literacy: The New Path to Knowledge.” Screen Education Autumn.45 (2007): 24–30.

Take any of the ideas/concepts/arguments in this statement to investigate and think about the possible implications of this for you as a future professional media maker. For example, what might you need to know about? How might this affect how you make media? Consume it? How it get used? Distributed? Could the media in itself (what sort of thing we currently mean when we say ‘media’) change? In other words take something from this to think about what it might mean for you as someone who will influence our future media.


This essay is to be published as a page or pages on your blog or as a standalone web page/s published via website.

It is to include:

  • text
  • image (photos or drawings)
  • video and/or audio

The essay is to be around 1,500 words in length. It does not have to conform to traditional academic requirements and so can be

  • personal
  • use “I”
  • finish with questions rather than answers
  • be exploratory in its thinking and argument/s

However, it is still an essay which means the work must:

  • make an argument
  • explore or think about and with an idea or ideas
  • use evidence
  • appropriately cite that evidence

An essay is not an opinion piece, it is informed by research and thinking. This makes an essay critical, which doesn’t mean it criticises something negatively but that it interrogates ideas and assumptions to see what they are, what they are made of, and where they might take you. An essay is then a place in which you think through something, rather than reporting on what you already know or understand. This task is inviting you to treat your writing and making as more like a laboratory, where you state something, then think about what it means, its consequences or implications. In other words follow the idea where it leads you…

(If it at all helps imagine an idea as being some sort of thing and through writing and making you are prodding, poking, testing, querying what sort of thing it is. Bit like being a scientist, but with words.)

The essay can consist of more than a single page. The image/s and video/s and/or audio that you use are expected to contribute to the ideas being explored. They might reflect an idea, reinforce or endorse it, or provide a prompt or point of departure for your own thinking.

2014 blog assessment

Value: (30%)

Due: End of week six, Friday, August 29


The blog that has been established on is yours. It is/can be/has to be used for other subjects through out your media degree. For media students we intend to keep your blog for life (so you can keep using it after you graduate).

In Network Media your individual blog is the key place for you to discuss, note, record, document, discuss, argue about, reflect upon, interrogate, critique (can I stop yet?) what you do. Making, reading, classes, things you notice out and about.

In this subject the intent is to make contributing to your blog as simple as possible using whatever digital resources you have available, so that it can become part of your everyday network practice.

For this assignment you will print five blog posts, attach your blog audit table, and write a short essay to demonstrate how you have used your blog, to date, in networked media. These five posts should provide evidence of how you have

  • engaged with the readings to date
  • engaged with ideas raised in lectures and classes
  • put into practice specific technical skills that have been introduced
  • written or otherwise documented other things that are not just the set tasks from network media

The essay should discuss how you have used your blog to date this semester. What has been good about it? Bad? What has surprised you? Do you think it has helped you? How? Why? How would you like to use it for the rest of the semester? Why?

Academic writing is an argument that makes evidence based claims. We’re less concerned with the form (essay, song, poem), than with the integrity and quality of these three things.

Good writing is clear and explicit in how it answers these questions. The emphasis is on your critical thinking evidenced in your writing through the ideas you explore and how you use evidence. This is not an essay about being a blog fan (or not). If you don’t enjoy it, why? If you do, why? Good work uses more than opinion to make claims it relies on evidence.


Print the blog posts. Attach them to your essay. Attach your completed blog audit form. Submit (yes, on paper) with the usual cover sheet with your teacher’s name clearly on the cover sheet. The program name is your degree, the course is called Network Media, the course code is COMM2219, the lecturer name is Adrian Miles, the tutor/marker’s name is the name of your class teacher.