Everyday Media

An everyday blog about media by everyday blogger Louise Alice Wilson.

Tag: Media Studies 2.0

Be A Media Maker

David Gauntlett makes a good point in his newest book (Making Media Studies: The Creativity Turn in Media and Communications Studies) and that is that traditional forms of media studies are no longer applicable. Gone are the days of massive institutions and production companies, gone are the traditional audiences and simplistic texts. In, is the new age media companies, the everyday media makers, the consistent consumers and the fantastical mess of The WWW.

While universities are pumping out the same content areas since the 1980’s (e.g. institutions, production, audiences and texts) that are only relevant to a handful of media forms (cinema, television, online broadcasting and publications), the rest of the world is moving on. David Gauntlett so rightly says that creativity in media, should also refer to thinking creatively about the subject. What are the new ways of running media and communication studies? How has the subject itself changed? What approaches and methods can help media and communications studies to become innovative and useful in spheres beyond itself?

David Gauntlett encourages a kind of call to arms, an acquiescence of the incapacities of the old system and a redirected gaze to the future needs of media students and media studies programs. Inspired by Tim Ingold’s book Making, David believes media studies should have making at it’s front and centre. He also believes the ability to do things with media should be embraced over and above the ability to talk about what others do with media, or what media does to us. The notion is that media studies should be hands on, that it should be all about ideas and critical engagement and this should be expressed through actual making.

To borrow three key distinctions from the anthropologist Tim Ingold:

  • It’s about learning WITH media rather than ABOUT media.
  • There is an intent to move FORWARD rather than looking BACKWARDS at how things are.
  • It’s aims are TRANSFORMATIONAL rather than DOCUMENTARY.

When we live in an age of mass media consumerism, where our experience of the physical world is so strongly linked with our experience of the digital world, we need media studies to be exceptional. To move forward media studies must look forward. We need to to emphasise the knowledge of the makers as they are the ones with the power to make a difference. We need to encourage research THROUGH design rather than research INTO or FOR design to ensure our makers are well equipped and we need to see change occurring.

If you want to see the change, be the change. If you want to be the change, be a media maker.

Catch you later, Louise Alice Wilson



Extract from David Gauntlett, 2014, Making Media Studies: The Creativity Turn In Media Studies, Found at http://davidgauntlett.com/making-media-studies/extract-from-new-book/.


Media Studies 2.0

Since we didn’t have a lectorial this week, due to the Labour Day public holiday, I decided to continue on with Brian Morris’s discussion on Media Studies 2.0. So what exactly is Media Studies 2.0? By all accounts Media Studies 2.0 was first used by William Merrin on the blog he created under the same name back in 2007 and in the same year was also used by David Gauntlett (by coincidence) to reference and describe a new way of approaching  and viewing media studies.

The basic premise of Media Studies 2.0 is that the current model of Media Studies 1.0 is outdated. Media Studies 1.0 focuses on the roles of institutions, production, audiences and texts and these simply just don’t exist in the way that they used to. Media Studies 2.0 seeks to draw focus on the ways in which media is changing and to equip students of media studies with a relevant, up-to-date understanding of the CURRENT media landscape thus allowing them to survive and prosper in the new digital world.

As William Merrin stated in his book Media Studies 2.0, “(media studies) has the potential to be one of the most important subject areas going into the 21st century, at the forefront of digital technologies and their remaking of the world. But equally it has the option of being left behind, it’s focus on  reception and content and broadcast forms and concepts condemning it to an increasing irrelevance for everyone but itself”

The key aims of Media Studies 2.0 as outlined by David Gauntlett are:

  • Expert readings of media texts are replaced by everyday readings of media texts, by diverse everyday audience members.
  • Traditional media, classical texts and specific avant-garde texts are replaced by a focus on independent media projects, like those found on: YouTube, mobiles and other DIY media websites.
  • The focus on primarily Western media is removed to embrace international aspects of media studies such as globalisation and diverse; perspectives, creative attitudes and authors.
  • Acknowledgment that the internet has fundamentally changed how  we engage with all forms of media.
  • Rather than teaching students how to ‘read’ media texts, we should recognise their inherent capacity for interpretation, due to their constant exposure to media and associated expository techniques.
  • Traditional research methods are replaced  by methods which recognise individual creativity, and thus remove outdated notions of viewer,  audiences and producers.
  • Acknowledgement that viewers are not just passive/mindless consumers of messages created  by corporations but rather participate in and create individual meanings and viewpoints from the original message supplied.

Catch you later, Louise Alice Wilson


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