Since the Lumiere Brothers, film has transformed into something that perhaps it was never initially predicted to be. The evolution of the ratio of the frame and the amount of space occupied by the visual has changed dramatically. From being screened in a regular cinema in comparison to viewing in IMAX, the viewer experience is dramatically different. The larger the image, the more overwhelming it is in the processing in the mind of the audience. Due to the competence of humans themselves and their capability of viewing, when looking at an IMAX screen, the eyes cannot focus on every element within the visual, therefore each shot is not seen as a whole, but in smaller factions. In contrast, viewing film on technology such as a laptop or mobile device allows viewers to see all that is projected due to the sheer difference in size. The hunching over the image brings focus to the entire frame, however it may not allow certain smaller focal points to be noticed due to their miniscule decrease in size. Whilst watching action films such as The Amazing Spiderman in IMAX, I have found that they are an extremely immersive experience, yet slightly overwhelming at times due to the sheer size of the image being projected, especially when an appropriately booming soundtrack accompanies it. In conclusion, IMAX is definitely an experience that differs from the regular viewing of a film and can be utilised to reach viewers in a way that is not always achieved on a daily basis.