Week 6

As what could be my final reading of my formal university education, I felt somewhat ambivalent in reading emerging trends in education and the necessity for different ‘minds’ to ensure survival in a not too distant future. I very much enjoyed the concept of alternative forms of education and beginning to educate in school to think scientifically or at least adopt different methods to engage them in their learning, to ensure the ultimate level of understanding.

(It is not without a great sense of irony that I understand the presence of a weekly reading & reflection has been an alternative form of education and understanding, however, unfortunately I do not loathe them any less. Sorry!)

The 5 minds of thinking that Gardener asserts we must cultivate to ensure the future leaders/managers of tomorrow can guide us into through an ever changing world of globalization is an theoretically interesting one. I agree with all the ideas and minds that we must possess in order to be a successful, if not beloved, manager or leader. How we go about teaching and nuturing these minds is something I share Gardeners concern’s and have little faith in changing any time soon.

It has reminded me of the appreciate I have for RMIT’s and in particular Media at RMIT’s alternative form of education and abstract thinking. Great last reading to finish on providing it doesn’t lead to an existential crisis of what to do now that there are no more readings left.

Week 5

During my time studying and attempting to find my way in the media industry I found this week’s reading to be extremely relevant to my current situation. The need to constantly feel connected and to multi-task appear to be a pre-requisite for any creative industry. Approachable and accessibility are now synonymous with multi-tasking, so I can try and focus on as many projects as possible, without one appearing to fall by the wayside.

The generational gap was to me the most interesting aspect of this weeks reading as none of these traits feel like things that I learned or developed over time, but things that just always have been. Although I never felt like I learned to multi task or stay interconnected, ensuring that I can access my emails or social media at all times just feel like the norm. I’m far too aware of the pitfalls and anxiety that come with this trend, however, I feel it is not something that appears is going to change, but rather is a personal challenge to manage your time and ensure a greater sense of “Mindfullness” to avoid being having your sense of time and busyness warped by the technological change.

Week 2

I found week 2’s reading very interesting and there was a lot to take from it. It’s keen focus on the idea that localised content in a digital age that is rapidly being consumed by globalisation is an extremely interesting one, and hard to deny. It’s hard to deny the popularity of Reality TV shows such as Masterchef, or the Bachelor, but as the readings suggest it is the “Local Characteristics” which gauges so much interest in these shows, even though they are found the world over.

As far as future trends are concerned I couldn’t agree more on it’s understanding of how digital media will have to adapt to survive consumer demand, most notably, ““The ability to design and curate your own media diet has been one of the most powerful trends to emerge in the industry.” For instance, When I consume content I like on Netflix, it will recommend television shows others have watched that have similar interest. Alternatively, it could be also apart of the cable cutting movement, so instead of having a single subscription, like foxtel, I can have multiple, such as Netflix, NBA stream, EPL stream, HBO etc.

This still returns to the original idea of localisation as the content that I can access on my Australian netflix, will be different to that of someone who has access to the UK, US or Canadian netflix. The local and global forces acting against each other.

““As such services gain traction, it’s clear that some
consumers may opt for a set of “pure” à la carte offerings
to keep costs down. And fewer will pay a premium
price for a mundane collection of channels that they can
watch only on television. But the traditional bundlers are
adapting rapidly, and they have substantial advantages
and large customer bases. As a result, we believe the bulk
of digital OTT mass-market services will gradually be
reabsorbed into aggregated offerings that will echo the
traditional analog-style bundle, but that will be more
flexibly priced and available on a full range of devices. “

I believe this is almost exactly like what optus have offered with the EPL bundle, whereby you use Optus as your mobile phone service provider, to gain access to their Exclusive English Premier League streaming service you can’t get elsewhere (legally).

Week 4

This weeks reading seems limited in its expansion given that is just an excerpt. Although I enjoy the premise of “Be so good they can’t ignore you” all I could think of was what if you hated the work. Newport’s main response to the “pre-existing passion” was that the examples of Steve Martin and Jordan Tate have never felt secure about ideas of whether this was their true calling or not. I think this is a two simplistic view of the arguement as it deals in black an whites. I’d agree that it’s so rare to find you’re true calling that you shouldn’t be concerned about it, but surely it makes it a lot more achievable to become a craftsmen of your work if you at the very least like it, or find it interesting. All of the rebuttles to these attitudes are unfortunately within the next chapter so I found this interesting and simultaneously frustrating.

Week 3

I found this weeks reading rather mixed. On the one hand I very much understood the plight of the journalist that so many amateurs can come into the industry or flood the interwebs with mindless clickbait, however, I also understand how there is a market for that approach, and if they won’t fill that void someone will.

It felt almost surreal to me the idea that ‘creative industry’ jobs should get paid at a ground level, it’s the way I’ve understood how it works since I was ever interested. Although it would be amazing for interns and the likes to not be taken advantage of or at least underpaid, it is unrealistic in my eyes and really the beauty of the internet in many ways. There is endless amounts of content out there and so many content producers that not everyone is going to get paid. Maybe they do it for the exposure, or the passion, and every day I’m certain that it’s getting harder and harder to make a living off such an industry, but I think we can adapt.

I say a lot of this from the very little experience that I have as an amateur in the “Creative Industry”. I started a website a year ago and haven’t made a dollar off any of my articles or content. However, that content has built a brand, and I have used that brand to create art gallerys and partnerships with music festivals, and that has supplied an income. So ultimate I agree with the sentiment but I couldn’t help but think that in order to survive, everyone needs to adapt to an ever changing market.

Week 1 – Megatrends

Megatrends among the media industry vary greatly to that of the fourth industrial revolution, however the manner in which they rapidly change and alter the media industry is where parallels can be drawn. The long-standing truth of the building industry that “Subtractive Manufacturing” to obtain the desired shape or object has been radically altered with the arrival of 3D printing. The same can be said for the media industry in how content is created. To become a director or producer or content producer, you no longer require a studio or a budget or sound booths.
With the rapid innovation of smartphone andwebcams content creators can come from the bedroom and on the budget and with the use of social media and the internet their audience is borderline limitless. Social media here is the key factor in innovation and revolution in the media industry. It plays a vital role in how content is now produced and consumed.
Due to the everyman nature of content creation, the term “going viral” is one that the media industry now sees as the new gold standard. Traditional media members like late night talk show hosts are always seeking for their content to be shared and created and “Go viral” online as it is the new manner in which content is now consumed. The same can be said for the advent of podcasts, where traditional radio is now being challenged due to the accecible nature of appealing content in podcasts. There are many of these strange and interesting trends happening everyday accross so many media platforms. Some of those that come to mine are Instagram Models, Snapchat accounts, Vine channels, Youtube channels, and even just your local footy teams social media manager. It is a rapidly changing and innovating industry, and exciting times and opportunities lie ahead for all of us, as long as we are looking in the right direction.

Off The Grid Feature – Reflection

We actually had quite a significant amount of difficulty finishing this project. We thought it wouldn’t be too hard once we had settled on an idea and tactics to achieve our desired outcome, but unfortunately, our biggest trouble was finding people that were available for interview times. We were under the pump as many people had already started or halfway through their project as we were still doing our RWAV show.

I even completed an interview the day of submission just for some extra content for us to fill out. I’m really happy and proud of what our group managed to piece together by the end and extra credit to Jack as well who stuck behind a little longer to finish it all off. I am happy with the final outcome and really enjoyed our topic but many of the problems really came down to availability since many of us work during the day or at nights it would be hard for one or more of us be available at such short notice. Nonetheless I am happy with the final outcome and will be seeking to submit the feature for our next RWAV show.

Off The Grid recording script for feature.

Off The Grid recordings: For web links that have multiple words I have capitalised the first letter of each new word to make it easier to pronounce.
Intro –
As people around the world are faced with the daily challenges that climate change presents, more and more people are deciding to go ‘Off The Grid’. Trying to minimise or achieve a zero carbon footprint can be extremely difficult so finding out how it can be done may be vital in ensuring our planet’s future.

We spoke to three people passionate about the topic of going ‘Off The Grid’ and what we can all do in changing the minds and decisions to ensure a clean energy future.

Some people that are making a difference are people like Nick who runs the Eco House at Ceres which is located along the Merri Creek in East Brunswick. The Eco House is a showcase for low energy housing principles and has always been intended to be a living, functioning design that demonstrates what people can do in their own homes to live more sustainably. Nick explains to us that what Ceres is trying to achieve and what we can all do to make a difference. Here’s Nick to explain more.

Ross Harding is from Finding Infinity who also plays a large role in the annual “Off The Grid” music festival. Pulled from their website Finding Infinity is “An organisation dedicated to speeding up the world’s transition to renewables through creativity and consulting.” Ross and Finding Infinity are showing us new and inventive ways that we can reduce our carbon emissions beyond the home.

Jeff has some 20 years experience in the electrical and telecommunications industries primarily in the commercial and government sectors. Jeff helps us run through the gritty details on the changes that are made to each home in going ‘Off The Grid’

Nick, Ross, and Jeff are just a few of the individuals that are trying to make a difference in ensuring our planet’s future. The one thing that is clear throughout that if we want to make the biggest difference possible, then it needs to be a community effort. Every person can do their part on reducing Australia’s carbon emissions, and to find out more about how you can reduce your footprint on the planet you can find Nick and the Eco House at www.ceres.org.au, Ross and Finding Infinity at www.FindingInfinity.com and Jeff who is the general manager of Eco Electric located out of Brisbane.

Individuals and business’ that choose to go off the grid should not be shunned as tree-hugging radicals but rather regarded as individuals at the forefront in ensuring Australia is constantly moving towards a clean and sustainable energy future, ensuring our planet’s survival.
If you would like to find out more about living off the grid you can find out more at www.OneStepOffTheGrid.com.au

Radio Reflection.

This was my second time round during the Room With A View radio programme and safe to say this time felt like it went a lot smoother than the first. Not that I failed my first attempt, I didn’t, but I was given an opportunity to go on 3RRR and I relished the opportunity again.

Starting out our group seemed to have a lot of really solid ideas going forward and after some time, we finally settled on three terrific interviews where the show seemed to have a somewhat clear theme. Obviously, Community plays a huge role in 3RRR so we tried to ensure that all our interviews played into that idea of community. We interviewed Women’s Longboard champion, Emma Webb, to discuss sexism in female surfing and AFL Victoria’s Female Development Manager, Chyloe Kurdas, on the future of Women’s AFL. Following those two face-to-face interviews, we had a phone interview with Dean Cohen, the Founder and Coordinator of The Best Bunch, an awesome business that supplies employment opportunities for people with disabilities to make and deliver floral arrangements.

I believe all of these interviews went fantastically and we really allowed ourselves enough time to process each question and build upon that, without getting too far off track and going on a tangent. I was very happy with how Kerri and myself quickly thought on our feet during one of the interviews when we were out of questions but stayed calm and took turns engaging and continuing the conversation. Jack on the panels did an excellent job as well and we were a really solid team in giving visual cues in tandem with the Run Sheet to make sure everyone was on the same page.

The only trouble we ran into during our hour happened during the first 15 minutes. At some stage during the first half of the shower lightening hit the radio tower and if you were listening to the radio then apparently Gold 104.3 would be coming through the speakers. Luckily we are aware that anyone listening online was unaffected and the show managed to record everything to ensure we could play back the entire episode unimpeded. Unfortunately for anyone listening via radio but I was happy Daina our producer kept this information to herself until the end, otherwise Kerri, Jack and myself might not have been so calm throughout the rest of the episode.

Overall I think we had a very successful show and things ran very smoothly from the start. I personally found all the interviews and segments interesting and think they fitted in well with the 3RRR community ideals. I think our teamwork and preparation for the show can be reflected and heard throughout much of the show, the outcome of which I am very happy with.

Radio Script.

RWAV Radio Script:

Kerri: Hey guys, thanks for tuning in that was The Grapevine – you’re listening to Room With A View on 3RRR. I am your host, Kerri and here is my co-host, Ed.

Ed: Welcome to the show, it’s currently TIME and we’ve got a jam-packed program today. Make sure to stay tuned as we will be speaking to Women’s Longboard champion, Emma Webb to discuss sexism in female surfing and AFL Victoria’s Female Development Manager, Chyloe Kurdas, on the future of Women’s AFL.

Kerri: We’ll also be ringing up Dean Cohen, the Founder and Coordinator of The Best Bunch, an awesome business that supplies employment opportunities for people with disabilities to make and deliver floral arrangements.

Ed: First up, here’s My Goodness by Emma Donovan and the Putbacks from their 2014 release, Dawn.


Ed: You’re listening to room with a view on 3rrr, that was Emma Donovan and the Putbacks with My Goodness. Joining us in studio is EMMA WEBB, a female longboard and Stand up paddle board champion who is also from Victoria. She has come down from Jan Juc to be here with us today, thanks for coming in!

Can you tell us a bit about how you got into surfing?

Surfing is still widely considered a male-dominated sport, so What is your opinion on the state of sexism in female surfing or the surfing community as a whole?

Have you personally felt any resistance to your ability based on your gender?

You read and hear stories about female surfers only beginning their competition after the waves have died down or aren’t as accommodating, how much truth is there to this kind of statement?

What/ do you believe needs to change in the female surfing sector to achieve equality?

6. Do you have any ambition for such a

Ed: Thanks; for coming in, when or where is your next competition if people want to come down and watch?

Kerri: Next up we’ll be interviewing The Best Bunch Founder and Coordinator, Dean Cohen, but first, here is Bomber by Melbourne group, Fortunes from their 2016 EP, Jacket. You’re listening to Room With A View on 3RRR.




Ed: It’s TIME and you’re listening to Room With a View on 3RRR. That was Bomber by Fortunes, followed by A Tribe Called Government by Jordan Rakei.

Kerri: We’ve got Dean Cohen on the line, who is the Founder and Coordinator of The Best Bunch, a really awesome business that supplies inclusive and supported employment opportunities for people with disabilities through the arranging and delivery of flowers. Dean was deservingly awarded the Ron Castan Young Humanitarian Award last year for his efforts in supporting and aiding Melbourne’s special needs community.

1. Thanks for taking the time to chat to us Dean. Can you tell us a bit about the Best Bunch and what inspired you to create it? (Sababa?)

2. Are you able to run us through the current employment experience for people with disabilities?

3. How do you think this might change or improve in the next decade?

4. Have you found that people have embraced the best bunch and moved away from traditional florists to support you or is there still a bit of resistance?


6. As we mentioned, you won the RON CASTAN YOUNG HUMANITARIAN AWARD for your efforts in the disability sector last year – what did it feel like to be recognised for your work?

7. What’s your next step?

8. Where can our listeners find out more about the best bunch?

Ed: Thank you for having a chat to us, and enlightening us about your work in Melbourne’s disability sector. We wish you all the best in your future endeavours!

Kerri: You’re listening to Room With a View on 3RRR, stay tuned as we’ll be having a chat to AFL Victoria’s Female Development Manager, Chyloe Kurdas. This is Nakamarra by Hiatus Kaiyote featuring Q-Tip.





Kerri: We’re coming to you from the 3RRR studios in melbourne’s Brunswick East and you just had a listen to Hiatus Kaiyote’s Nakamarra, followed by The Murlocs’ Adolescence, straight off their most recent album, Young Blindness.

Ed: We’re here with Chyloe Kurdas, AFL Victoria’s Female Development Manager. Her role in the league has seen prominent growth in female football, whereby nearly 25,000 females are now involved in Australian Rules Football in Victoria. Chyloe’s role sees her adapting the opportunities in football that are so readily available for boys and men, and enabling these same opportunities for girls and women too. Chyloe’s amazing work on and off the field saw her being recognized with a nomination for the 2013 Football Woman of the Year Award. Thanks for joining us, Chyloe!

1. How did you first get involved as AFL Victoria’s Female Development Manager?

2. If you had to explain the most important thing you do in your role what would that be?

3. The AFL is heavily male dominated and hasn’t shown much space for females in the past. There has been a lot of buzz around this lately with the announcement of a women’s league in 2015 – what do you think needs to be done to see the growth of the sport in the football community?

4. What kind of challenges would you say are different facing the future of Womens footy now compared to say 10 or 15 years ago?

5. You’ve just come off the back of the under 18 national championships – did you spot any rising stars that could bring the sport to the nation’s attention?

6. There is always going to be opposition with attempts of social progress, so how do you feel about people that say they have no interest in watching female footy? What can be done to get those people down to the game?

7. How far off do you think the Womens AFL is from leagues like Cricket Australia, and their announcement that some female cricketers can now make over 6 figures a year with their new funding boost?

Kerri: Thank you so much for coming in and sharing your insight with us, Chyloe!

Ed: You’re listening to Room With A View on 3RRR, this is Indian Food by Dumbo Gets Mad from their 2013 release, Quantum Leap.


Kerri: It’s currently TIME and you’re listening to Room With A View on 3RRR. That last track was Italian duo Dumbo Gets Mad with their tune, Indian Food.

Ed: 3RRR is a community radio station and survives off the support of the local community. So if you like 3RRR and want to support then go online and sign-up to subscribe at RRR.org.au or call in on 9388 1027.

Kerri: Once again, we just want to say a massive thank you to today’s guests, Emma Webb, Dean Cohen and Chyloe Kurdas for sharing their knowledge and insight with us. If you’re interested in ordering a bunch of flowers and donating to the Best Bunch, make sure to head to thebestbunch.com.au. I’m Kerri and thanks to my co-host Eddie, Coming up is Zero G, but first, this is Mon-ad by Chris Cohen.