Media Texts in Everyday Melbourne

We were greeted at the State Library with large promotional banners hanging in front of the building; the first media text we encountered at the library itself

We were greeted at the State Library with large promotional banners hanging in front of the building; the first media text we encountered at the library itself

An advertisement for the stage show 'The Book of Mormon' was spotted on the tram passing down Swanston St

An advertisement for the stage show ‘The Book of Mormon’ was spotted on the tram passing down Swanston St

Poster for the upcoming 'Batman vs Superman' film opposite the State Library

Poster for the upcoming ‘Batman vs Superman’ film opposite the State Library

Print promotional material is a commonplace media form found in the State Library such as this promo poster

Print promotional material is a commonplace media form found in the State Library such as this promo poster

After books, magazines and other print media texts youd find in a library, the most common form of media we found was marketing media texts such as this promotional poster

After books, magazines and other print media texts youd find in a library, the most common form of media we found was marketing media texts such as this promotional poster

Alot of the media texts we found in the State Library were marketing pieces, such as this one encouraging a social media following

Alot of the media texts we found in the State Library were marketing pieces, such as this one encouraging a social media following

Libraries have always housed print media, from archival documents to marketing posters. Here, there are collections of magazines, old and new

Libraries have always housed print media, from archival documents to marketing posters. Here, there are collections of magazines, old and new

Much of the media provided by the State Library is interactive media, such as tours and guides

Much of the media provided by the State Library is interactive media, such as tours and guides

Here we observe the wild Student; thrown into his unnatural habitat, the wild Student uses Facebook Livestream to connect with his natural world

Here we observe the wild Student; thrown into his unnatural habitat, the wild Student uses Facebook Livestream to connect with his natural world

The library lends out and sells some media forms such as music, film and photography

The library lends out and sells some media forms such as music, film and photography

Most digital media in the library, such as YouTube on this man's computer, is found on laptops, smartphones and computers owned by visitors

Most digital media in the library, such as YouTube on this man’s computer, is found on laptops, smartphones and computers owned by visitors

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