Signs Everywhere

Yes, it is true, everywhere you see, there are signs. In one of my previous posts, I mentioned the presence of media texts everywhere and that by noticing carefully, we get to analyse the layers of information present in it. Brian talked about semiotics in today’s class. He mentioned key terms of analysis in semiotics namely, Signs, signifier, signified, denotation, connotation, codes, Myth/ideology. Then we had a small class exercise where we tried to signify the images according to our understandings. I discovered that it is really important for a media practitioner to have knowledge of semiotics as I reckon it will help me in the near future and to analyse the same information but with a different perspective to it.

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