Provide the name of the practitioner, the title of the work, the date when it was made, and a link to the work.
The art gallery is the White Rabbit Gallery of contemporary Chinese are in Sydney.
The post was made on May 22nd, 2020.
It is untitled, but it is apart of a series that the gallery did once lockdown started due to Covid-19. In which the gallery introduced the staff behind the gallery, spoke about their favourite pieces and ways that they’re coping with the lockdown.
More examples;
Provide some context on the visual content by summarising the content, the context of publication, and the audience it targets.
The content shows a picture of one of the staff members, with some overlay of information.
Their name, their position at the gallery, their favourite artwork & ways that they’re coping with isolation.
The posts caption details information about the artwork that they favour, and if you swipe through the carousel feature it will show particular frames of the video artwork or photos if it’s drawn art/sculpture.
Contextually this comes at the start of COVID-19 when people first went into isolation. It’s a time when people who were used to engaging in the community could no longer engage in that sense. Art still exists online, but it can lose some of the human connection we have by not being at the gallery. So by seeing it through the eyes of another art fan/worker of the gallery, they’re introducing this human connection again.
The post is targeting younger people interested in art I believe, but not exclusively younger. It’s a way to bring the gallery down to the level of a consumer. We are seeing the people behind the gallery on the same playing field as us. They’re isolated and interested in art too.
How was the visual content made technically?
The photos of the workers themselves could easily have been taken by newer model smartphones and if not just a DSLR.
The art content as you swipe through the carousel is using frames exported from the original video content shot by the artists. And some of the other workers’ favourites feature paintings and sculpture, in where the images were taken with a DSLR.
The first image of the worker also has some mild editing to it just to add the text details, which could easily be done within a phone editor or on photoshop potentially if they wanted a bit more control over it.
How does this piece of visual content fit into the art galleries media and communication strategies? What is it trying to achieve?
The White Rabbit Gallery is a privately owned collection, situated in the inner-west of Sydney. The gallery itself is quite renowned in the community as having a great private collection, but still accessible to everybody who would like to see it.
The gallery has a strong community sense about it, often being run by fairly new grad art students and having a diverse range of staff. So these posts again reflect these values of seeing diversity in the art world and is engrained in the community.
Why did you choose this particular work?
This gallery was one of the first galleries I visited that really made me step back and go ‘Woah’. It sort of piqued my interest in art and it holds a special place for me as my favourite gallery to visit when I’m in Sydney.
Apart from my own connection with the gallery, I just really like the idea of the content putting the workers on our perceptive level as people. They’re not this “uppity” art staff, they’re just people like us.
Sometimes when you visit bigger galleries like the NGV etc… we don’t see the staff around as much, and they’re dressed up in suits and everything is guarded (rightfully so, though). White Rabbit doesn’t have this, the staff are dressed quite casually (still professional) and are there to help talk you through the collection they have.
What do you find inspiring about the content and form?
I really love that this isn’t just promoting the art as a feature of the gallery, it also promotes the consumer connection to the gallery.
It does also come with the information behind the artist, and the piece below in the caption so it’s not also ignoring the art.
It’s a great balance between art & consumer.