What is your understanding of ‘brand awareness’ in this context? Brand awareness encompasses the branding of a business and how that relates to the consumer purchasing said product. According to Rossiter (2014) brand awareness is broken down into two different categories, that being brand recall and recognition. A recall is when a brand is […]
Category: Platform Video
A2 – Practice Analysis
Provide the name of the practitioner, the title of the work, the date when it was made, and a link to the work. The art gallery is the White Rabbit Gallery of contemporary Chinese are in Sydney. The post was made on May 22nd, 2020. It is untitled, but it is apart of […]
Week Six ; Reflection
Introduce your video work in relation to responding to the conceptual brief and the guidelines on form. This week we dove into the wonderful world of Instagram Carousels. So here’s mine. My carousel is a take on the joke that is Melbourne weather. I’m from up north in Newcastle, a coastal beachy town – […]
Week Five ; Reflection
Introduce your video work in relation to responding to the conceptual brief and the guidelines on form. So for this week, we had to explore using text along with moving images in the video. I had originally planned to use a random word generator (potentially a random colour generator like this), and have […]
Week Four ; Reflection
Introduce your video work in relation to responding to the conceptual brief and the guidelines on form. This week we took our initial brief of looking at space & time within relation to contemplation. But extending it from the boundaries of COVID-19 and heading beyond our everyday lives. We also have an […]
Assignment One ; Context
Why is it important for media practitioners to develop software literacies? We’re currently living in a digital age, and as media practitioners, almost everything we lay our hands on has some fundamental design in software. Whether that is the firmware behind what runs our camera, or the chip that tells the motors in a […]
Week Three ; Reflection
Contemplation for me revolves around developing my thoughts towards want I want to achieve & realistically what I might achieve, but at the same time understanding why healthy habits are not always easy to obtain. It’s not a bad thing if you don’t have a perfect workout schedule or skip a night cooking at home, […]
Week Two ; Still Contemplating..
How did you author the video you recorded for upload to Instagram? I shot this on my iPhone 11 Pro, using the regular lens. I shot this within the Moment photo app, which normally serves me well, but I accidentally left the setting on to shoot the footage in a flat profile – which […]
A1 Practical Analysis
Provide the name of the practitioner, the title of the work, the date when it was made, and a link to the work. This video was filmed & edited by Jesse Driftwood. It was uploaded on the 11th of February in 2018. So it is somewhat outdated for right now, but what […]
Week One ; Contemplation within Covid
The prompt to me was quite thought-provoking, so I enjoyed making this video. I have a small flat and a lot of hobbies, and fill all my time juggling between them, work & study. Contemplation is something I do whilst still enjoying my hobbies, whether that’s reading, drawing, diving into the story of a game, […]