Networked Media W11

Week 10: Image Post

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. For this post, i found managing the exposure to be less dynamic within the Instagram app, so I took the photo just in my regular photos and then put it into the app when I was posting it. By doing this, I could get the right exposure (that I felt was right for the image). In editing, I adjusted the image to straighten it, as it there is a particular focus on lines in the composition. I chose to work with lines and shadows based on chapter three of Instagram and the Contemporary Image by Lev Manovich, which is Instagramism. In the chapter, the ‘kinfolk’ look is explored, which is focused around minimalism and the over-styling of a photograph to suit that aesthetic.  I definitely styled the composition, with the bare table home only to the lamp sitting on top, highlighting the inclusion of white or negative space. In the editing, I set the contrast to -73, which is a common editing technique within that aesthetic too, and helped to wash out the image a little bit. I did like the shadows present in the photo, and how that contrasted with the light in the top left of the frame, so I wanted that to stand out too. I also added a purple highlight at +43, because I think it went well with the purple lamp. I also wanted a slight variation to the grid, which had previously been black and white posts. I think overall the image does have a certain ‘feeling’ that a kinfolk-inspired post has, and that is very calm, serene, and almost dream-like. I think the image suits the quote in focus by Donald Norman in a different way than I might usually think of it. What leads me to this thought is the inclusion of the lamp in the daytime, where it is essentially useless. In the design of the image, it does function as a way to create the shadow, and the interest of the photogaph.

How did you publish the photo you recorded for upload to Instagram?

The image has the caption, “~ every shadow, no matter how deep, is threatened by morning light ~”. Personally I find the quote a little cheesy, but it suited the vibe of the image, which is a direction that I have found that overtakes a lot of content on Instagram today. There were no hashtags, which was also a feature described in the Manovich chapter, as it would  then place the image in a ‘defined’ or ‘labeled’ space. I also found the geotag ‘daydream’, with crusive writing,  obviously not an actual place but it does further suit the aesthetic I was going for.

How did you distribute the photo you published on Instagram to other social media services?

The image was shared to Twitter. On Twitter, I shared after posting the image, which allowed me to change the caption. I instead said, “New post on Instagram”, which keeps Instagram as the main platform and source of the image. The aim in this case would be to draw an audience to that platform, rather than work with the user interaction on Twitter alone. This would be suitable if a creator worked mainly on Instagram, because it keeps the main audience on that platform. Also after posting, I got the option to share to Pinterest. I found this a suitable platform because it is an image-focused space. I created a new board, ‘minimalism’, and posted the image and quote (as these were the options I was given). I think posting to this platform gives a different sort of engagement, and the image becomes more networked than a space like Twitter. I think this is because it can be shared and enjoyed more for its aesthetic, and it is not automatically attached to the initial Instagram post.

Week 10: Video Post

View this post on Instagram

What came first… 🐣

A post shared by @ networkedmedia.e on

How did you author the video you recorded for upload to Instagram?

The video shot on my iPhone 6s, and taken within the Instagram app. I removed the sound, like in previous posts, to keep the focus on the visual. I also added the Lark filter, which I think suited the subject, and this was at 51%. I chose this as a subject because it is a decoration that I have seen at my parents house for years, and I have always questioned it’s design. Were the two pieces created separately, or did they come together? I filmed it in a way that questioned this, with the two separate pieces shown. It was also filmed in a way to show the whole design of the piece. I wanted to use a white background, but did not have an appropriate space, so I instead filmed it on a dark leather chair – this did give me a consistent surface for the different angles seen in the video. Overall, I think it suits the quote by Donald Norman, as the design of the piece itself is questioned. I think over this time reflecting, and the years that I have spent looking at it, I believe it is good design as an art piece, if both elements are together. Separately, they do not work.

How did you publish the video  you recorded for upload to Instagram?

I added the caption, ‘What came first…’ with a chicken emoji. This alludes to the chicken and the egg question, which I think is suitable given my thoughts to the piece itself. I like using  emojis because they encapsulate the content of the image nicely, and in this case it makes clear what the quote is referring to, too. I did not use hashtags similarly to the image, because I wanted to keep in line with the ‘undefined’ element of minimalist posting. I do not think this works if a user wants their work to be seen, however.

How did you distribute the video you published on Instagram to other social media services?

The video was shared to both Twitter and Tumblr. On twitter, I utilised the function from the image this week, and just captioned it without the emoji, as I do not believe it transfers across platforms well. On tumblr, I did not think it worked for the aesthetic of common posts there, but I do not know if it would have worked anywhere outside of Instagram.

Networked Media W10

Week 10: Image Post

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. For this post, I used the ‘willow’ filter, and set the contrast to +34. I had taken the image on a previous day, so uploaded to Instagram through my photos app. I chose to work with a black-and-white filter, as Lev Manovich in his chapter Instagramism states was a popular phtoography technique in the 1920s/1930s. I wanted to trial older photography techniques in the app. Additionally, in Manovich’s chapter Professional and Designed Photos, it is explained that cityscapes and landscapes were a trend by photography enthusiasts around 2010-2013. Inspired by this, I chose an image from a walk I went on with my family.

How did you publish the photo you recorded for upload to Instagram?

The image is geotagged to where it was taken, in Yass, NSW. The image reminded me of ‘Oh the Place You’ll Go’ by Dr Seuss, so I captioned the image with the quote: “You have feet in your shoes… You can steer yourself any direction you choose!” and the hashtags #ohtheplacesyoullgo and #drseuss.

How did you distribute the photo you published on Instagram to other social media services?

The image was shared to Twitter, shared through the app, with the same caption and hashtags. By the caption indicating the content, it makes the tweet easier to find and understand for any Twitter users. It was also shared to Tumblr, where the interface allows for the tags and the caption to fall into place.

Week 10: Video Post

 

How did you author the video you recorded for upload to Instagram?

The video is an overhead shot of a bunch of bananas in a wicker bowl, with the cut showing a movement of one of the bananas. I wanted to imitate the still-life painting movement. The video shot on my iPhone 6s, and taken within the Instagram app. The sound was removed to keep consistent with my previous videos uploaded. There was a black-and-white filter put over it also, as I wanted to keep consistent with the last post. As Manovich states, there is a trend in similar looking photos being shared on the one grid. Overall, I wanted to display a simple video with a slight movement that encapsulated the feeling of a still-life, whilst employing the black and white trend.

How did you publish the video  you recorded for upload to Instagram?

The caption was just emojis, as I wanted to trial the ‘clean look’. The emojis mirrored this – a banana, a pear, and grapes. I then had the tags go to the bottom of the caption, with #stilllife and #blackandwhite. I did not geotag a location. I think the constrast of the coloured emojis highlighted the lack of colour in the video.

How did you distribute the video you published on Instagram to other social media services?

The video was shared to both Twitter and Tumblr. On Twitter, the use of emojis did not transfer so effectively, with it being a platform so reliant on speech. Additionally, Twitter does not give a preview of the post, meaning the original post is a mystery to any Twitter user, unless they were to click through. On Tumbr it worked a little bit better, where it shows the video in entirety. It still has the function of having to manually click on the video to play it, which does not work as well on a platform where Gifs dominate, and it is designed for users to endlessly scroll with no interruption.

 

Networked Media W9

Week 9: Image Post

 

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. I utilised the original photography format of Instagram with the square shape, and the object in focus simply in the center of the frame. I achieved this by standing over the subject, utilising the light in the space. Inspired by Donald Norman’s quote, in particular when he states, “Good designs fit our needs so well that design is invisible…”, I chose to take this image of my cat sleeping in her pod bed. The design allows her to perfectly curl up inside, and the colours almost match her coat exactly, factors all together make the design of the pod seem almost invisible. Overall this image was an easy one to get because my cat sleeps in that position every day, so I could rely on the fact that the opportunity would be there.

How did you publish the photo you recorded for upload to Instagram?

The image had no additional filters to it (including any extra touch-ups or enhancements), because I also wanted to explore the idea that the image has been taken and shared as a snapshot into my life as a quick moment in time. On personal accounts, this format is something I usually go for anyway, so I found the natural state to be quite suitable. I appropriately added the hashtag ‘#nofilter”.  Additionally, I added the hashtag “#catsofinstagram”, a heavily popularised tag aimed at reaching a wide audience. These tags were placed lower in the caption, to create a cleaner look. The caption, “Spot the Cat’ with a subsequent emoji, not only alludes back to the notion of invisible design from Donald Norman, but also places the post in a particular group of posts found widely on Instagram.

How did you distribute the photo you published on Instagram to other social media services?

The image was distributed to Twitter and Tumblr, both platforms of which I will be sharing all of my posts too. This is because I believe that image posts work well in the context of both Twitter and Tumblr. Twitter is a vast sharing platform where the hashtags used will also work in the app, and Tumblr is known for it’s heavy reliance on aesthetics of user’s blogs, so image-sharing translates well into that space.

Week 9: Video Post

How did you author the video you recorded for upload to Instagram?

The video shows a red heart lamp turning on, with the light it gives off subsequently being red. The object itself is my sisters, and I chose it simply because I like the design of it. For me, it evokes a warm and cosy feeling. As an extention to Norman’s concepts, I believe good design is in the way that the object can make one feel. The video utilises the square aspect ratio, filmed within the app with my iPhone 6s. I removed the audio in the editing stage, as to keep the focus on the visual. I also used the filter “Lo-fi”, which made the colours of the red lamp pop.

How did you publish the video you recorded for upload to Instagram?

The caption is simply a red heart, because it reflects the simplicity of the object itself. Utilising again that method of a ‘clean’  caption, I have moved the hashtags down to the end. I used the hashtags “#Lofi” which was the filter I used, and “#Love” and “#Heart”, encapsulating the contents of the image itself. I did note this time around that the keyboard when  editing the caption contains the hashtag function (hash key immediately linking to a hashtag) which is no doubt there to encourage users to utilise the feature.

How did you distribute the video you published on Instagram to other social media services?

Again, I shared the post to both Twitter and Tumblr. The hashtags transferred appropriately to Twitter, and I am able to search through the hashtags throughout the app. on Tumblr, I feel as though the video format does not transfer as well, having to play the video manually. Generally on Tumblr, GIFs do better and are more eye-catching.

Networked Media W8

Networked Video

ashley aka bestdressed @best.dressed Link to profile

Ashley is considered an ‘influencer’, being the creator of her fashion and lifestyle brand ‘bestdressed’ since 2015. Beginning her journey in the online space on YouTube, Ashley has accumulated 3.1 million subscribers. She has continually developed content on Instagram, a page where she has almost 1.3 million followers. As with modern-day influencers, her own personal brand is distributed across multiple platforms to reach a large audience overall. With the inception of IGTV came Ashley’s Instagram series “What New Yorker’s are Wearing”. This content is created solely for the platform, encouraging a certain level of intimacy with her Instagram audience.

“what new yorkers are wearing (ep. 4)” 1 April 2020

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>

How was the video authored?

The latest installment in her series shows a three minute video portraying the ‘everyday’ New Yorkers streetwear. It has been shot in portrait-mode on an iPhone, by her assistant Jenn Roberts, although she states she is the editor and producer – meaning she has full control of the final product. Because of the casual and authentic setting, it is a more raw production compared to her polished YouTube content. Additionally, the video has subtitles edited in which is inclusive of her whole audience.

How was the  video published?

The video has been solely published to Instagram, as an IGTV video.

How was the video distributed?

The video does not contain any hashtags, which would normally encourage distribution outside of her audience. Instead, Ashley is relying on her 1.3 million followers for views and interaction. Tagged is two other users who have produced similar content, which could encourage some interaction outside of her audience, encouraged by those tagged.

References:

Best.dressed, Profile, Instagram, viewed 1 May 2020, https://www.instagram.com/best.dressed/?igshid=hqwdy19kp609>

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>

Networked Media W7

Networked Photography

Greg Williams

Greg Williams is an English photographer, born 14 August in 1972. In the mid 1990’s, Williams primarily a photojournalist, capturing war-torn Sierra Leone and Chechnya. Stating active war zones “…aren’t places for anyone who isn’t a trained soldier,” (Rufus, 2017), Williams recently discovered he developed PTSD from his time in Sierra Leone, when he was 23. Williams then moved in to editorial work, and fashion and celebrity photography, where he has worked for Vogue Italia, GQ, and Vanity Fair. He shot poster campaigns for multiple films including both the James Bond and Jason Bourne series.

In 2009, Williams used a Red One camera to shoot Megan Fox for Esquire, which was the first time a video camera still was used for a portrait in a major magazine. (Found here: https://vimeo.com/11878267). In 2011, he directed Sgt. Slaughter: My Big Brother, a short film, and then in 2013, a feature film Samarkand featuring Tom Hardy as a Special Air Service soldier dealing with PTSD. He states that a lot of his photography techniques have come from cinematographers, inspiring for example the way he shoots in “heavy and deliberate” (Rufus, 2017) light.

Currently, Williams is the official photographer for the BAFTA’s, but he also shoots for multiple award shows, including the Academy Awards. This work, along with his behind-the-scene film photography and editorial shoots, make up his body of work which is primarily seen and interacted with on Instagram.

@Gregwilliamsphotography#DanielCraig on the Set of #NoTimetoDie” 5 April 2020

Williams, Gregwilliamsphtoography, “#DanielCraig on the Set of #NoTimetoDie”, Instagram, 5 April 2020, viewed April 28 2020 <https://www.instagram.com/p/B-kNfn1jck_/?utm_source=ig_embed>

@Gregwilliamsphotography “#joaquinphoenix who won the best actor Oscar tonight for his role in @jokermovie and #rooneymara tuck into their #montysveganburgers” 10 February 2020

Williams, Gregwilliamsphotography, “#joaquinphoenix who won the best actor Oscar tonight for his role in @jokermovie and #rooneymara tuck into their #montysveganburgers”, Instagram, 10 April 2020, viewed April 28 2020 <https://www.instagram.com/p/B8YRS9dgiS3/?utm_source=ig_embed>

How were the photos authored?

The first image, as stated in the caption, captures Daniel Craig on set for the upcoming installment of James Bond. Williams has used a Leica Q2 to take the image, and any editing is not apparent or mentioned. It has an element of that ‘heavy’ feeling lighting that he stated in the Annell interview, which helps to create a damp atmosphere. The image accords with the almost entirely black-and-white theme shown on his entire Instagram profile.

The second image sees Joaquin Phoenix and Rooney Mara after celebrating with burgers after the Academy Awards. Again, it has the black-and-white appearance, and captures the couple candidly winding down after the ceremony, and Phoenix’s win. Both of these posts have a behind-the-scenes quality that make them appealing to an audience.

How were the photos published?

The main form of publishing of these images was via Instagram, the only social media platform Williams uses. Additionally, he has a blog, but that is more so a a way to digitally compile his works rather than necessarily share them to an audience. There is no evidence to suggest they has been physically printed.

How were the photos distributed?

Instagram being the main form of distribution, Williams is reaching an audience of 587,000. How the individual posts are received depends on his followers, however the multiple hashtags used is another method to reach a wider range of Instagram users. The use of the hashtag’s also assist in the commercialisation of the image, and in turn the platform, advertising for ‘Monty’s vegan burgers’. The second image gained more attention on social media, with William’s encapsulation of a private moment popular with Twitter users in particular. This is an example of an image becoming ‘networked’, gaining traction across multiple platforms.

References

Greg Williams 2010, Megan Fox Moving Cover HD, Vimeo, viewed April 27 2020, <https://vimeo.com/11878267>

Rufus, A 2017, Soldiers, Superstars, Coachella and PTSD: For Photographer Greg Williams, They All Intersect, Huffpost, viewed April 27 2020 <https://www.huffpost.com/entry/soldiers-superstars-coach_b_7072574>

Williams, G  n.d,Greg WIlliam Photography, Gregwilliams.com,  viewed April 27 2020 <https://gregwilliams.com/>

Williams, G n.d., Greg WIlliams Archive, Gregwilliamsarchive.com, viewed April 27 2020, <http://gregwilliamsarchive.com/>

Williams, Gregwilliamsphotography, “#joaquinphoenix who won the best actor Oscar tonight for his role in @jokermovie and #rooneymara tuck into their #montysveganburgers”, Instagram, 10 April 2020, viewed April 28 2020 <https://www.instagram.com/p/B8YRS9dgiS3/?utm_source=ig_embed>

Williams, Gregwilliamsphtoography, “#DanielCraig on the Set of #NoTimetoDie”, Instagram, 5 April 2020, viewed April 28 2020 <https://www.instagram.com/p/B-kNfn1jck_/?utm_source=ig_embed>

Networked Media W6

Analogue Video

Nam June Paik

Nam June Paik has been called, ‘the father of video art’, bridging the gap between art and technology. Paik was born in Seoul in 1932. in 1950 his family fled to Hong Kong, and later Japan, after the beginning of the Korean War. Paik was always fond of music and art, and eventually attended the University of Tokyo, studying art and music history, before moving to West Germany and continuing study at the University of Munich in 1956-1958. He worked in the late 1950’s at a German Radio studio, mainly for electronic music, in Cologne. In the early 1960’s he became involved with the group Fluxus, which was a group of artists, poets, and musicians whose ‘…shared impulse was to integrate life into art,’ (Britannica, n.d.).

In 1963, Paik’s work “Exposition of Music/Electronic Television” in Wuppertal, Germany was the first time video had been used as an artistic medium. In 1964 Paik continued on to New York City, where he continued  making videos, video sculptures, and installations. In 1982 the Whitney Museum of American Art in New York City displayed a large exhibition of Paik’s work. in 1988 he produced ‘The More the Better” for the Olympic Games in Seoul.

From 1979 Paik was a professor at the Kunstakademie Düsseldorf, an Arts Academy in Germany, before a stroke in 1996 that paralysed his left side and left him wheelchair-bound. in January 2006, he passed in Miami, Florida.

‘TV Cello’ – Nam June Paik, 1971

Art Gallery of NSW 2011, Charlotte Moorman performs with Paik’s ‘TV cello’, YouTube, Art Gallery of NSW, May 4, viewed 13 April 2020, <https://www.youtube.com/watch?v=-9lnbIGHzUM>

An image of TV cello by Nam June Paik

Paik, NJ 1976, TV Cello, photograph, viewed 13 April 2020, <https://www.artgallery.nsw.gov.au/collection/works/343.2011.a-c/>

How was the video authored?

In 1969 -1972, Paik created four works in collaboration with Cellist Charlotte Moorman. The Third was TV Cello, which saw three television monitors vertically stacked with four wires, formed to mimic a cello. Footage would play on the screens as the wires, being synthesisers,  were triggered. This included live image of Moorman, and 16mm film of Moorman’s past performances interwoven with other cellists. It was constructed of 3 monitors, video tubes, TV chassis, and plexiglass boxes.

How was the video published?

The piece was premiered in the Bonino Gallery in New York City, with Charlotte Moorman performing. There was a simultaneous livestream on television in both North America and in France.

How was the video distributed?

Since the initial performance, The piece has been shown worlwide, with Moorman as the cellist. This includes at the Art Gallery of New South Wales in 1976 (see video above).  Today, the piece is immortalised in videos shared across the internet and particularly on YouTube.

References

Art Gallery of NSW 2011, Charlotte Moorman performs with Paik’s ‘TV cello’, YouTube, Art Gallery of NSW, May 4, viewed 13 April 2020, <https://www.youtube.com/watch?v=-9lnbIGHzUM>

Britannica n.d., Nam June Paik, Britannica, viewed 11 April 2020, <https://www.britannica.com/biography/Nam-June-Paik>

IMDB n.d., Nam June Paik Biography, IMDB, viewed 12 April 2020, <https://www.imdb.com/name/nm0656760/bio>

Paik, NJ 1976, TV Cello, photograph, viewed 13 April 2020, <https://www.artgallery.nsw.gov.au/collection/works/343.2011.a-c/>

Tate n.d., Nam June Paik 1932-2006, Tate, Viewed 11 April 2020, <https://www.tate.org.uk/art/artists/nam-june-paik-6380>

Wainright, L n.d., Fluxus, Britannica, viewed 12 April 2020, <https://www.britannica.com/art/Fluxus>

Wolf, A 2018, Life and Technology: The Binary of Nam June Paik, Gagosian, viewed 13 April 2020,  <https://gagosian.com/quarterly/2018/10/16/life-and-technology-binary-nam-june-paik/>

Networked Media W5

Analogue Photography

Henri Cartier-Bresson

Henri Cartier-Bresson was a French photographer whose famous and influential work spanned over decades. Born in 1908 in Chanteloup, France, he grew to love the arts from an early age. in 1927, he studied painting under Andre Lhote, then further studied at Cambridge University. In 1931, after a stint in the Army, he went to Africa and his love for photography grew. When he moved to France after a year, he bought his first 35mm Leica.

By the mid-1930s Cartier-Bresson had gained commercial success, with exhibits located in Mexico, New York, and Madrid. In 1935 he befriended photographer Paul Strand who introduced him to the film he would experiment with. Inspired, Cartier-Bresson moved back to France where he worked assisting filmmaker Jean Revoir for the next three years.

In 1940, Cartier-Bresson joined the army after the German invasion of France but was captured, and was in a prisoner-of-war camp for three years. He then managed to escape after several failed attempts, immediately returning to his photography and film. After the war, he traveled to India, where he spent time with Mahatma Ghandi before his assasination in 1948. His work documenting Ghandi’s death became one of Life Magazine’s most acclaimed photo essay.

In 1947 he teamed with 5 others and co-founded Magnum Photos, after aiming to solidify photojournalism as a legitimate news and art form. In his life up to that point, Cartier-Bresson had photographed the Spanish Civil War, Chinese Revolution, George VI’s coronation, and had many subjects including Marilyn Monroe. On top of this, his magazine clients included Life, Harper’s Bazaar, and Vogue. In 1952 he published his first book, The Decisive Moment,  which contained his work from the past two decades.

In 1966, he quit Magnum photos, focusing instead on his drawing and painting. He did not partake in interviews and refused to discuss his photography career. In 2003 the Fondation Henri Cartier-Bresson was created in Paris, securing his legacy. He also was awarded numerous awards and honorary doctorates later in his life. He passed away in his home in Provence, in 2004, at 95 years old.

Behind Le Gare de Saint Lazare (the Gare Saint-Lazare) – Henri Cartier-Bresson, 1932

Henri Cartier-Bresson | Behind the Gare Saint-Lazare (1932 ...

Behind Le Gare de Saint Lazare, by Henri Cartier-Bresson, 1932, MoMA, viewed March 29 2020, <https://www.moma.org/collection/works/98333>

How was the photo authored?

The image was taken behind the Saint-Lazare train station in Paris, France. It was shot without flash, on Cartier-Bresson’s 35mm Leica camera, which was both small enough and quick enough to take an immediate photograph. It was a dreary day, cold, and wet, with puddles of water encapsulating the ground of the image, and still. Demonstrating Cartier-Bresson’s ‘Decisive Moment’, it shows a man running over the water puddles, which reflects his entire sillhouette exactly in the mirror-like water. Elements indicative of the time include the Railowsky’s Circus poster, also with a performer on the front. The man, as the subject, mirrors the performer, bringing the circus to the real life in this one moment.

How was the photo published?

It was printed by process of gelatin silver print, in the 1950’s. Because of the film camera, there is no ability to review the image, which furthers his concept of the decisive moment of the photograph. It also means there is no instant result to show for his work, with time taken to produce it.

How was the photo distributed?

Although there is no information on where the image was immediately displayed, based on Cartier-Bresson’s commercial success in the early 1930’s it is assumed it was exhibited at some point. Currently, the image is on display in the Museum of Modern Art (MoMA) in New York, and is shared throughout the internet, regarded as one of his best works.

References:

Biography.com Editors 2019, Henri Cartier-Bresson Biography, Biography.com, viewed 29 March 2020 <https://www.biography.com/artist/henri-cartier-bresson>

MoMA 2020, Henri Cartier-Bresson Behind the Gare St. Lazare 1932, viewed 29 March 2020 <https://www.moma.org/collection/works/98333>

Time Editors n.d., Behind the Gare Saint-Lazare, Time 100 Photos, viewed 29 March 2020 <http://100photos.time.com/photos/henri-cartier-bresson-behind-gare-saint-lazare>

 

Networked Media W4

Unfortunately I missed the class this week, due to the current world events I was in the middle of nowhere driving all the way home to stay with my parents. When I was on the drive, I managed to catch up on a few different things – podcast episodes, Netflix episodes, and even some Youtube videos when I got home, as I am a self-diagnosed addict, and often prioritise it over any schoolwork that I must complete. When I finally got around to the lecture however, it was revealed to me that all of these things are identified as ‘new media’. When defining new media, we can look at it in terms of its often digital format, online presence, and its constantly evolving form. In one day, I engaged with all three of these aspects of new media.

I think it is important to highlight too how these forms of new media overlap, and for this example I think of YouTube and  Netflix. For example, Youtuber Colleen Ballinger, made famous for her character ‘Miranda Sings’ began online with a YouTube channel, then began her Netflix show ‘Haters Back Off!”. While she has gained international and varied success, many other creators, franchises, and ideas are being shared throughout these platforms. I think when considering new media it is therefore important to recognise the creators fluctuating between platforms, whilst also looking at the audience that goes with it. This  is an indication of the evolving nature of new media, one where information is connected through many different people and platforms. This in turn also influences users, who may follow people throughout different platforms and forms of this new media.

 

Networked Media W3

This week, with focus on ‘The Web’, was an introduction to the web being a virtual space, the internet being an interface that keeps the web connected. The diagrams of how the web decentralises information was particularly interesting to me, I found it a lot easier to understand how information spreads through various sources. It is also interesting to think about in terms of how this has developed, even in the last hundred years, and what that may mean for the future of the web.

Emphasis on YouTube was also a good insight into how it expands, based on how much traffic the site receives. This ‘idea, called a participatory communication paradigm’ is relevant to many different platforms, and will only continue to expand.

Also the look into UGC (user-generated content) and it being an intimate feedback loop, is another indication that these platforms will continue to grow. All of these ideas will continue to inspire my learning as I use Instagram personally, and even think about how I personally feel when I upload content. As discussed in previous weeks, the satisfaction we feel when we see the likes coming only continues to fuel our desire to keep uploading. Just thinking of my own UGC, it definitely increases the more recognition I receive, further proving this never-ending feedback loop.

Networked Media W2

This week, we were focused on affordance, and in particular the affordances of Instagram. Prior to this week I had not heard of Donald Norman, but just from the readings in The Design of Everyday Things, my eyes were opened to looking at and analysing affordance in the world around me.

I think in terms of social media and other modern technologies including game controllers (like we watched in the video), it has stuck out to me that the design needs to feel intuitive and develop as users gain and develop knowledge. For example, as was discussed in the class, one can login to a new social media app and automatically know how to use it to a certain extent, based on their prior knowledge of other social media apps and computer literacy. I think of it as there being a universal language of symbols and icons that all users understand, and has become commonplace and essentially second nature in today’s society. In addition to this week’s work, I will definitely make time to check out The Art of Design on Netflix, and the Ian Spalter episode specifically, who is the head designer of Instagram.