Future Machina A4

What I gained from Future Machina this year.

Future Machina has been a great studio for me to be a part of this year. Firstly, my eyes have been opened to the vast capabilities of technology and AI, in our not-so-distant future. Concerning these aspects, I think it has been valuable to hear the ideas my classmates have had in their assignments, as many of them contained technology that helps people in many ways. Beyond my media-making in class, this was a huge gain in terms of the scope of learning this semester. Additionally, my conceptual skills have developed tremendously as each assignment came. Throughout each class, we were consistently discussing our ideas for the assignments and for the content presented. Even though we had physical barriers, I was able to still create media techniques that I had not explored before – animation, green screens, and photoshop to name a few. We had requirements to meet in terms of the technologies we used and portrayed, but we were also able to develop our own interests in the world of AI too. For me, this included AI in the beauty industry, and ethics and sustainability enabled by technology. I thoroughly enjoyed being able to explore these topics within the context of the assignments. Overall, the studio was fun and informative and I am happy to have taken part this semester.

Collaboration in the Studio.

Week one and two were filled with collaborative work. We interviewed each other in week two on what we imagined the workplace of the future to be like, which I found to be a great way to hear what other people were thinking about based off their own experiences. Both Shaun, Lauryn and I all had quite different concepts, based on our current or past workplaces and how that may be done in the future. For example, as a retail worker, I assumed quite a few things could move to an online space and physical interaction is maybe not as important with huge technological advancements. In later classes, we took photos to edit in Luminar 4 – For this I was taking photos with Lauryn, Neve, and Ben.  throughout these smaller in-class activities, I got to know a few people – which proved handy matching names to faces come time to work online. I think as a class we were good at discussing our ideas, both regarding future technologies, and then later assignments. Also when we presented to each other our futurology starter packs, that was a good way to see what people were interested in, and how they came to choose the studio. A lot of Black Mirror viewers, of course. Hearing everyone’s different concepts and ideas was my favourite part of collaborating with my classmates this semester.

My work on this Assignment.

Planning

To plan for this assignment, I knew I wanted to have an angle of sustainability and ethics. Since it is for an ‘alternative future’, I wanted to make something that reflected a direction I actually want to see the world go in. I started my research fairly basically but gained a lot of insight into the direction the various technologies are going in. I also kept seeing the year 2050 as a date for some of these to be realised, so that was what I selected for my piece. I found the Global Goals reading extremely engaging too and that provided a lot of inspiration. I also liked the idea of economic inclusivity and the idea that a ‘smart village’ could be universally found, and would be the same in every country. As seen in the following image, these were the sort of things I was thinking about at the end of April:

 

 

 

Further down the line, I focused my ideas based on my interests. This included sustainable fashion to combat the fast-fashion phenomenon, and lab-grown meats (as I have already explored in my assignment 1). I felt these fit into a smart village day-to-day quite well, and I then introduced the ideas of sustainable energy which goes along with the concept of having a completely ‘zero-waste’ lifestyle. As shown in the second image, I worked more on the structure of the narrative, possibly shaping the story around a family’s everyday life. Eventually I realised this narrative did not quite work with the structure that the piece ended up being – which was more of a 3-part advertising campaign rather than one longer story within the advertisement.

 

The Introduction

Originally I intended on taking all of the footage myself. As the piece was to be a 5-minute production however, given my limitations I decided using stock or archival footage that could juxtapose with my own footage to make the message more impactful. I drew out a rough storyboard of what I wanted this to be, even at this point I thought narration would work, but eventually as seen in the piece, I thought the quotes worked better for an audience, given the narration throughout the rest of the piece.

From there, I found a few good websites for stock footage (especially Pexels.com). I cut together a few versions of what I wanted to achieve. When I first showed the class a draft, this is what I had:  https://youtu.be/mXsPtcLzOQs

I was happy with the rough structure, but wanted to find better stock footage to further my point.  After I constructed the introduction with the basic layout that I wanted, I trialed the footage with this music: https://www.youtube.com/watch?v=kZYl4NthsHo

 

I think it worked to create the soundtrack dissonance effect (in fact it reminded me a little of Wall-E in that regard), but I felt it to be a little too jokey, and not serious enough for the subject matter I was trying to tackle. Additionally, it did not suit the tone of the next segment of the piece as well as the Vivaldi composition.

 

The Final Product

Overall I am happy with how the piece turned out! I would not call cinematography my strong suit, but I did get a few nice shots given the camera I was using (Canon 700d) and the limitations of the setting. I have always liked the use of extreme close ups and playing with depth of field, so I was satisfied in my work with these elements in mind. Similar to my last piece, I did have more issues with my sound – I have a tiny rode microphone with a windsock but it still turned out with some unsettling variations through the different recordings. Given our constraints of copyright free materials, I am always satisfied with the range on YouTube Audio Library, and I think the music choices properly conveyed the mood I was aiming for. I think given some of the topics are prevalent in our society today, and very impactful on many groups of people worldwide, it was important to not take a completely satirical or ignorant sort of stance – these technologies are definitely more than just a novelty, even though a smart village concept is fairly fictional. I am proud that I could create a piece of work within studying media that may inspire thought to how technologies can save our planet and help us to live better lives, whether that be smaller steps such as sustainable, optimised fashion materials and ‘fake’ meat, or larger-scale issues such as carbon dioxide recycling.

 

A Week 9 Presentation Reflection.

I have decided to reflect on Julia’s Obie: Virtual Counselling Assistant presentation from Week 9. I found the concept interesting to explore as it was something that tackles an extremely common yet not commonly understood issue of mental health. Obie is definitely one of those things that could well be a part of our near future. The presentation gave an informative insight into the functions of the technology. This includes how it is accessed, and what it provides in terms of counselling services. Additionally, there was mention of the narrative structure which gave me a clear vision of what piece would look like. She also addressed the current issues surrounding mental health, and subsequently why something like Obie is so important. It fits well with what the studio is about, and how we have learned to look at fixing issues in our society with advanced technology. The aesthetic of the powerpoint also provided an image of the aesthetic of the piece, possibly having a chill vibe and a modern perspective.

I think with some storyboard ideas, such as the character’s journey, or how Obie looks and interacts with the character, would have helped to further the visual understanding I got from the piece. That being said, I understand that it is still early days in terms of forming our ideas. Additionally, the time allowance was only three minutes, so given that limitation, we got a great insight into what Obie is and how it could impact our society in the future.

 

 

 

 

Future Machina A4 Credits

The following are the credits from my A4.

 

Oasis Living by Eleanor Holloway s3769461

Special Thanks to Olivia Holloway and Leonie Holloway

The following footage is in the public domain, found at Pond5:

American Protesters Arriving At Railway Station To Attend Civil Rights March by PublicDomain <https://www.pond5.com/stock-footage/item/44600205-american-protesters-arriving-railway-station-attend-civil-ri>

American Protesters Leaving Rally After Civil Rights March by PublicDomain <https://www.pond5.com/stock-footage/item/44606173-american-protesters-leaving-rally-after-civil-rights-march>

American Protesters Relaxing At The Edge Of Reflecting Pool After Rally by Public Domain <https://www.pond5.com/stock-footage/item/44606428-american-protesters-relaxing-edge-reflecting-pool-after-rall>

Children Watching Little Smokey In Cage And William Boyd Putting Off Fire by PublicDomain <https://www.pond5.com/stock-footage/item/44576461-children-watching-little-smokey-cage-and-william-boyd-puttin>

Dead Deer And Burnt Timber Woods In Lincoln National Forest by PublicDomain <https://www.pond5.com/stock-footage/item/44576162-dead-deer-and-burnt-timber-woods-lincoln-national-forest>

Little Smokey In Cage At National Zoo by PublicDomain <https://www.pond5.com/stock-footage/item/44576308-little-smokey-cage-national-zoo>

Two Women Holding Placard After Civil Rights March by PublicDomain <https://www.pond5.com/stock-footage/item/44605856-two-women-holding-placard-after-civil-rights-march>

Veterinary Surgeon Giving Treatment To Little Smokey by PublicDomain <https://www.pond5.com/stock-footage/item/44576203-veterinary-surgeon-giving-treatment-little-smokey>

 

The following is in the public domain, found at Archive.org:

Protecting Poultry Profits by Handy (Jam) Organization, 1952 <https://archive.org/details/0148_Protecting_Poultry_Profits>

The following footage is copyright free, found from Pexels.com:

A Crowd of People on the Busy Market Street by Waqas Ahmad Wicky <https://www.pexels.com/video/a-crowd-of-people-on-the-busy-market-street-4143205/>

A Crowd of People Packing a Busy Street by Enrike Torres <https://www.pexels.com/video/a-crowd-of-people-packing-a-busy-street-4196258/>

A Hill of Waste Materials by Tom Fisk <https://www.pexels.com/video/a-hill-of-waste-materials-3186590/>

A Woman Wearing a Black Blazer Over Her Sleeveless Top by cottonbro <https://www.pexels.com/video/a-woman-wearing-black-blazer-over-her-sleeveless-white-top-3894715/>

Fashion Models Posing for a Video Shoot by cottonbro <https://www.pexels.com/video/fashion-models-posing-for-a-video-shoot-3403226/>

Herd of Cattle Feeing on Hays by Kevin Yau <https://www.pexels.com/video/herd-of-cattle-feeding-on-hays-2865372/>

Herd of Goats Eating by Free Videos <https://www.pexels.com/video/herd-of-goats-eating-854064/>

Marine Life of Fishes and Corals Underwater by Magda Ehlers <https://www.pexels.com/video/marine-life-of-fishes-and-corals-underwater-3765078/>

People Sorting Through a Pile of Plastics by Pressmaster <https://www.pexels.com/video/people-sorting-out-through-a-pile-of-plastics-3192259/>

Person Collecting Trash from a Dump Site by Tom Fisk <https://www.pexels.com/video/person-collecting-trash-from-a-dump-site-3174410/>

Plastic Filled Environment Can Cause Suffocation by cottonbro <https://www.pexels.com/video/plastic-filled-environment-can-cause-suffocation-3754909/>

Timelapse of People Crossing the Street by Free Videos <https://www.pexels.com/video/time-lapse-video-of-people-crossing-the-street-853960/>

Two Women Posing for a Photo Shoot With Props Set Up by cottonbro <https://www.pexels.com/video/two-women-posing-for-a-photo-shoot-with-props-set-up-3402550>

Woman in Red Skirt Making a Pose by Tim Savage <https://www.pexels.com/video/woman-in-red-skirt-making-a-pose-3843675/>

 

Quotes and research was found from:

Boscio, C., 2019. 6 Ways Technology Is Making Fashion Sustainable – Eluxe Magazine. [online] Eluxe Magazine. Available at: <https://eluxemagazine.com/fashion/when-technology-meets-sustainable-fashion/> [Accessed 25 April 2020].

Cherny-Scanlon, X., 2014. Seven Fabrics Inspired By Nature: From The Lotus Leaf To Butterflies And Sharks. [online] the Guardian. Available at: <https://www.theguardian.com/sustainable-business/sustainable-fashion-blog/nature-fabrics-fashion-industry-biomimicry> [Accessed 25 April 2020].

Ellenmacarthurfoundation.org. 2017. A NEW TEXTILES ECONOMY: REDESIGNING FASHION’S FUTURE. [online] Available at: <https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report.pdf> [Accessed 25 April 2020].

Forbes. 2017. We Could Power The Entire World By Harnessing Solar Energy From 1% Of The Sahara. [online] Available at: <https://www.forbes.com/sites/quora/2016/09/22/we-could-power-the-entire-world-by-harnessing-solar-energy-from-1-of-the-sahara/#10e64621d440> [Accessed 26 April 2020].

Kerr, E., 2019. The Future Of Solar Is Bright – Science In The News. [online] Science in the News. Available at: <http://sitn.hms.harvard.edu/flash/2019/future-solar-bright/> [Accessed 29 April 2020].

Lucas, A., 2020. Lab-Grown Meat Start-Up Raises $14 Million To Build Production Plant. [online] CNBC. Available at: <https://www.cnbc.com/2019/10/10/future-meat-technologies-a-lab-grown-meat-start-up-raises-14-million-dollars.html> [Accessed 29 April 2020].

Mitev, N., 2019. How Is Technology Shaping The Future For Sustainable Fashion?. [online] Medium. Available at: <https://medium.com/datadriveninvestor/how-is-technology-shaping-the-future-for-sustainable-fashion-937bab17a124> [Accessed 29 April 2020].

Thornton, A., 2019. This Is How Many Animals We Eat Each Year. [online] World Economic Forum. Available at: <https://www.weforum.org/agenda/2019/02/chart-of-the-day-this-is-how-many-animals-we-eat-each-year/> [Accessed 25 April 2020].

Warren, M., 2018. Scientists Say We’Re On The Cusp Of A Carbon Dioxide–Recycling Revolution. [online] Science | AAAS. Available at: <https://www.sciencemag.org/news/2018/03/scientists-say-we-re-cusp-carbon-dioxide-recycling-revolution> [Accessed 29 April 2020].

Zampa, M., n.d. How Many Animals Are Killed For Food Every Day?. [online] Sentientmedia.org. Available at: <https://sentientmedia.org/how-many-animals-are-killed-for-food-every-day/> [Accessed 25 April 2020].

 

The following music is licenced CC and  was found from YouTube Audio Library  <https://www.youtube.com/audiolibrary/music?nv=1>:

Lulu Is The Cat I Like Best by pATCHES

Spruce Tree by Ashley Shadow

Sunrise Over Big Data Country by Dan Bodan

 

The following music is in the public domain and was found from BaroqueMusic.com: 

Concerto No.4 in f minor, RV 297, Winter, Allegro non molto by Antonio Vivaldi

Networked Media W11

Week 10: Image Post

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. For this post, i found managing the exposure to be less dynamic within the Instagram app, so I took the photo just in my regular photos and then put it into the app when I was posting it. By doing this, I could get the right exposure (that I felt was right for the image). In editing, I adjusted the image to straighten it, as it there is a particular focus on lines in the composition. I chose to work with lines and shadows based on chapter three of Instagram and the Contemporary Image by Lev Manovich, which is Instagramism. In the chapter, the ‘kinfolk’ look is explored, which is focused around minimalism and the over-styling of a photograph to suit that aesthetic.  I definitely styled the composition, with the bare table home only to the lamp sitting on top, highlighting the inclusion of white or negative space. In the editing, I set the contrast to -73, which is a common editing technique within that aesthetic too, and helped to wash out the image a little bit. I did like the shadows present in the photo, and how that contrasted with the light in the top left of the frame, so I wanted that to stand out too. I also added a purple highlight at +43, because I think it went well with the purple lamp. I also wanted a slight variation to the grid, which had previously been black and white posts. I think overall the image does have a certain ‘feeling’ that a kinfolk-inspired post has, and that is very calm, serene, and almost dream-like. I think the image suits the quote in focus by Donald Norman in a different way than I might usually think of it. What leads me to this thought is the inclusion of the lamp in the daytime, where it is essentially useless. In the design of the image, it does function as a way to create the shadow, and the interest of the photogaph.

How did you publish the photo you recorded for upload to Instagram?

The image has the caption, “~ every shadow, no matter how deep, is threatened by morning light ~”. Personally I find the quote a little cheesy, but it suited the vibe of the image, which is a direction that I have found that overtakes a lot of content on Instagram today. There were no hashtags, which was also a feature described in the Manovich chapter, as it would  then place the image in a ‘defined’ or ‘labeled’ space. I also found the geotag ‘daydream’, with crusive writing,  obviously not an actual place but it does further suit the aesthetic I was going for.

How did you distribute the photo you published on Instagram to other social media services?

The image was shared to Twitter. On Twitter, I shared after posting the image, which allowed me to change the caption. I instead said, “New post on Instagram”, which keeps Instagram as the main platform and source of the image. The aim in this case would be to draw an audience to that platform, rather than work with the user interaction on Twitter alone. This would be suitable if a creator worked mainly on Instagram, because it keeps the main audience on that platform. Also after posting, I got the option to share to Pinterest. I found this a suitable platform because it is an image-focused space. I created a new board, ‘minimalism’, and posted the image and quote (as these were the options I was given). I think posting to this platform gives a different sort of engagement, and the image becomes more networked than a space like Twitter. I think this is because it can be shared and enjoyed more for its aesthetic, and it is not automatically attached to the initial Instagram post.

Week 10: Video Post

View this post on Instagram

What came first… 🐣

A post shared by @ networkedmedia.e on

How did you author the video you recorded for upload to Instagram?

The video shot on my iPhone 6s, and taken within the Instagram app. I removed the sound, like in previous posts, to keep the focus on the visual. I also added the Lark filter, which I think suited the subject, and this was at 51%. I chose this as a subject because it is a decoration that I have seen at my parents house for years, and I have always questioned it’s design. Were the two pieces created separately, or did they come together? I filmed it in a way that questioned this, with the two separate pieces shown. It was also filmed in a way to show the whole design of the piece. I wanted to use a white background, but did not have an appropriate space, so I instead filmed it on a dark leather chair – this did give me a consistent surface for the different angles seen in the video. Overall, I think it suits the quote by Donald Norman, as the design of the piece itself is questioned. I think over this time reflecting, and the years that I have spent looking at it, I believe it is good design as an art piece, if both elements are together. Separately, they do not work.

How did you publish the video  you recorded for upload to Instagram?

I added the caption, ‘What came first…’ with a chicken emoji. This alludes to the chicken and the egg question, which I think is suitable given my thoughts to the piece itself. I like using  emojis because they encapsulate the content of the image nicely, and in this case it makes clear what the quote is referring to, too. I did not use hashtags similarly to the image, because I wanted to keep in line with the ‘undefined’ element of minimalist posting. I do not think this works if a user wants their work to be seen, however.

How did you distribute the video you published on Instagram to other social media services?

The video was shared to both Twitter and Tumblr. On twitter, I utilised the function from the image this week, and just captioned it without the emoji, as I do not believe it transfers across platforms well. On tumblr, I did not think it worked for the aesthetic of common posts there, but I do not know if it would have worked anywhere outside of Instagram.

Networked Media W10

Week 10: Image Post

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. For this post, I used the ‘willow’ filter, and set the contrast to +34. I had taken the image on a previous day, so uploaded to Instagram through my photos app. I chose to work with a black-and-white filter, as Lev Manovich in his chapter Instagramism states was a popular phtoography technique in the 1920s/1930s. I wanted to trial older photography techniques in the app. Additionally, in Manovich’s chapter Professional and Designed Photos, it is explained that cityscapes and landscapes were a trend by photography enthusiasts around 2010-2013. Inspired by this, I chose an image from a walk I went on with my family.

How did you publish the photo you recorded for upload to Instagram?

The image is geotagged to where it was taken, in Yass, NSW. The image reminded me of ‘Oh the Place You’ll Go’ by Dr Seuss, so I captioned the image with the quote: “You have feet in your shoes… You can steer yourself any direction you choose!” and the hashtags #ohtheplacesyoullgo and #drseuss.

How did you distribute the photo you published on Instagram to other social media services?

The image was shared to Twitter, shared through the app, with the same caption and hashtags. By the caption indicating the content, it makes the tweet easier to find and understand for any Twitter users. It was also shared to Tumblr, where the interface allows for the tags and the caption to fall into place.

Week 10: Video Post

 

How did you author the video you recorded for upload to Instagram?

The video is an overhead shot of a bunch of bananas in a wicker bowl, with the cut showing a movement of one of the bananas. I wanted to imitate the still-life painting movement. The video shot on my iPhone 6s, and taken within the Instagram app. The sound was removed to keep consistent with my previous videos uploaded. There was a black-and-white filter put over it also, as I wanted to keep consistent with the last post. As Manovich states, there is a trend in similar looking photos being shared on the one grid. Overall, I wanted to display a simple video with a slight movement that encapsulated the feeling of a still-life, whilst employing the black and white trend.

How did you publish the video  you recorded for upload to Instagram?

The caption was just emojis, as I wanted to trial the ‘clean look’. The emojis mirrored this – a banana, a pear, and grapes. I then had the tags go to the bottom of the caption, with #stilllife and #blackandwhite. I did not geotag a location. I think the constrast of the coloured emojis highlighted the lack of colour in the video.

How did you distribute the video you published on Instagram to other social media services?

The video was shared to both Twitter and Tumblr. On Twitter, the use of emojis did not transfer so effectively, with it being a platform so reliant on speech. Additionally, Twitter does not give a preview of the post, meaning the original post is a mystery to any Twitter user, unless they were to click through. On Tumbr it worked a little bit better, where it shows the video in entirety. It still has the function of having to manually click on the video to play it, which does not work as well on a platform where Gifs dominate, and it is designed for users to endlessly scroll with no interruption.

 

Future Machina W11

This week I was finalising my ideas for assignment 4. I think, especially after Brian’s feedback, I need to think more about how I am bringing forth the ‘expert’ side of the technologies. I am not sure how I would portray a scientists’ point-of-view, but I am thinking I could do something with blueprints, or at least the effect of one.

In class it was recommended that I look into rotoscoping, which is a technique to make the footage look illustrated. but I did have a go in Photoshop and After Effects, following this video: https://www.youtube.com/watch?v=AsWQJWLBd78 I assume there are some more simple effects in premiere that would make this easier, if I didn’t need such a precise look. Also, I am not sure yet how the blueprint idea will work, so I am not sure how I am going to use it. So far I really only have ideas to shoot the nature/characters, and not any drawings or plans…

I also was reminded of the fake advertisments in Donnie Darko, (like this one: https://www.youtube.com/watch?v=c_4-R0_Jkn0) which have that satirical tone that my assignment could still turn into – I will have to see what direction it goes in when I sit down to edit everything. Additionally, after watching a lot of ‘futuristic’ movies from the 80’s I like the aesthetic of how the future was represented at that time, whether utopia or dystopia, and wonder if I could create something like that. It just depends on how the story comes together. I also do want to tread lightly around some of the issues too, like the working and living conditions of those working in sweatshops (if I do end up including it), because it is not just an issue easily fixed. Overall I am still figuring out the tone of the advertisements all together, but I think am in the right direction with all of my concepts I want to include.

 

Future Machina W10

I am a little behind on these blogposts – fortunately I go on a tangent often in my notes, so let me delve into the last few weeks.

After reading the Unlocking Technology for the Global Goals reading I was definitely inspired in my choices for the assignment. I recently watched the Hunger Games, so I have drawn some inspiration from their propaganda video in the first movie. (Right here: http://youtube.com/watch?v=tl9aqZk4kFU) It’s not really the tone I like about it but more the very ‘positive’ outlook when the reality is clearly so far from positive. I definitely am inspired by the narration, and the mix  of shots, so I want to try something like this in my own piece. Additionally, the idea of a ‘smart village’, with a uniformed look, and food to match one’s nutritional needs, is something I liked from The Hunger Games books. That being a dystopian story shows these elements in a more negative way, as a means of survival, but I think they could be intertwined in our daily lives for the better.

District 13 Layouts ~ Dining Hall (With images) | Hunger games ...

(Image taken from Pinterest https://www.pinterest.com.au/pin/320811173434078281/)

In terms of the technology for the assignment, I definitely want to look into how it can save us as a population, rather than destroy us. I feel like I have already looked into this in my previous assignments for the studio, and I feel like I have too many ideas on what I could show for this piece to make it negative. As a retail worker myself I see the masses of plastic wasted every day in just one store – I often think about what this is like for just the one shopping center every day, let alone in one city, country, or the whole world all together. This is why I think it is important topic to tackle.

I also want to include a lot of clean-looking nature shots, to symbolise this ‘pure’ and waste-free earth (of the future). I am finding some really good examples of technologies helping us in this direction, such as creating clothing out of plants, and the dye that is used, too. Some of the feedback I have been getting on this idea is to ensure that it is for sure technology based, which I definitely need to keep in mind. That being said, it is maybe hard to consider plant-based technologies as necessarily all to do with technology like an AI is – but I think that’s what makes this a fun challenge. It also does shed light onto these lesser-known advancements in the various industries involved.

 

 

Networked Media W9

Week 9: Image Post

 

How did you author the photo you recorded for upload to Instagram?

The image was taken on my iPhone 6s. I utilised the original photography format of Instagram with the square shape, and the object in focus simply in the center of the frame. I achieved this by standing over the subject, utilising the light in the space. Inspired by Donald Norman’s quote, in particular when he states, “Good designs fit our needs so well that design is invisible…”, I chose to take this image of my cat sleeping in her pod bed. The design allows her to perfectly curl up inside, and the colours almost match her coat exactly, factors all together make the design of the pod seem almost invisible. Overall this image was an easy one to get because my cat sleeps in that position every day, so I could rely on the fact that the opportunity would be there.

How did you publish the photo you recorded for upload to Instagram?

The image had no additional filters to it (including any extra touch-ups or enhancements), because I also wanted to explore the idea that the image has been taken and shared as a snapshot into my life as a quick moment in time. On personal accounts, this format is something I usually go for anyway, so I found the natural state to be quite suitable. I appropriately added the hashtag ‘#nofilter”.  Additionally, I added the hashtag “#catsofinstagram”, a heavily popularised tag aimed at reaching a wide audience. These tags were placed lower in the caption, to create a cleaner look. The caption, “Spot the Cat’ with a subsequent emoji, not only alludes back to the notion of invisible design from Donald Norman, but also places the post in a particular group of posts found widely on Instagram.

How did you distribute the photo you published on Instagram to other social media services?

The image was distributed to Twitter and Tumblr, both platforms of which I will be sharing all of my posts too. This is because I believe that image posts work well in the context of both Twitter and Tumblr. Twitter is a vast sharing platform where the hashtags used will also work in the app, and Tumblr is known for it’s heavy reliance on aesthetics of user’s blogs, so image-sharing translates well into that space.

Week 9: Video Post

How did you author the video you recorded for upload to Instagram?

The video shows a red heart lamp turning on, with the light it gives off subsequently being red. The object itself is my sisters, and I chose it simply because I like the design of it. For me, it evokes a warm and cosy feeling. As an extention to Norman’s concepts, I believe good design is in the way that the object can make one feel. The video utilises the square aspect ratio, filmed within the app with my iPhone 6s. I removed the audio in the editing stage, as to keep the focus on the visual. I also used the filter “Lo-fi”, which made the colours of the red lamp pop.

How did you publish the video you recorded for upload to Instagram?

The caption is simply a red heart, because it reflects the simplicity of the object itself. Utilising again that method of a ‘clean’  caption, I have moved the hashtags down to the end. I used the hashtags “#Lofi” which was the filter I used, and “#Love” and “#Heart”, encapsulating the contents of the image itself. I did note this time around that the keyboard when  editing the caption contains the hashtag function (hash key immediately linking to a hashtag) which is no doubt there to encourage users to utilise the feature.

How did you distribute the video you published on Instagram to other social media services?

Again, I shared the post to both Twitter and Tumblr. The hashtags transferred appropriately to Twitter, and I am able to search through the hashtags throughout the app. on Tumblr, I feel as though the video format does not transfer as well, having to play the video manually. Generally on Tumblr, GIFs do better and are more eye-catching.

Networked Media W8

Networked Video

ashley aka bestdressed @best.dressed Link to profile

Ashley is considered an ‘influencer’, being the creator of her fashion and lifestyle brand ‘bestdressed’ since 2015. Beginning her journey in the online space on YouTube, Ashley has accumulated 3.1 million subscribers. She has continually developed content on Instagram, a page where she has almost 1.3 million followers. As with modern-day influencers, her own personal brand is distributed across multiple platforms to reach a large audience overall. With the inception of IGTV came Ashley’s Instagram series “What New Yorker’s are Wearing”. This content is created solely for the platform, encouraging a certain level of intimacy with her Instagram audience.

“what new yorkers are wearing (ep. 4)” 1 April 2020

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>

How was the video authored?

The latest installment in her series shows a three minute video portraying the ‘everyday’ New Yorkers streetwear. It has been shot in portrait-mode on an iPhone, by her assistant Jenn Roberts, although she states she is the editor and producer – meaning she has full control of the final product. Because of the casual and authentic setting, it is a more raw production compared to her polished YouTube content. Additionally, the video has subtitles edited in which is inclusive of her whole audience.

How was the  video published?

The video has been solely published to Instagram, as an IGTV video.

How was the video distributed?

The video does not contain any hashtags, which would normally encourage distribution outside of her audience. Instead, Ashley is relying on her 1.3 million followers for views and interaction. Tagged is two other users who have produced similar content, which could encourage some interaction outside of her audience, encouraged by those tagged.

References:

Best.dressed, Profile, Instagram, viewed 1 May 2020, https://www.instagram.com/best.dressed/?igshid=hqwdy19kp609>

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>