Not So Tame Impala

A lot of things change in 2.5 years. Planes can go missing without a trace, Entire hoards of people can be placed into indefinite detention, students can undertake new university degrees, and bands can change their trajectory of sound.

 

The later can be said about the new Tame Impala track ‘Let It Happen’.

 

October 2012 marked the release of their sophomore album ‘Lonerism’. This release was an complete amalgamation of the psychedelic rock sounds they had been previously known for and the new pop sounds that they had recently discovered. The release was an international success reaching both Gold and Silver status’ in Australia and the U.K respectively. This combination of sounds managed to resonate with both the public buying their records and the audiophiles alike and afforded Tame Impala the success that followed.

 

<<Fast-forward to March 2015>>

 

Tame Impala have dropped their brand new release upon the world via their website and packaged it as a digital download. The cost for such a thing? Merely exchanging your email address and you will be enabled to get the song for free.

 

The song is a strong move forward for the band, pushing them further into the pop sounds they explored on their last record, and facilitating Kevin Parkers (frontman for Tame Impala) newfound obsession with the synthesiser. This change in trajectory, apparent in ‘Let It Happen’ is likely to divide their fans, however the effect it truly has will only become fully apparent when their new record (the self titled ‘Tame Impala’) gets its release later in 2015.

 

 

Credit to Tame Impala.

 

– donandsherri

On The Beat

Walking out of the ‘Lectorial’ and onto the streets of Melbourne’s CBD, our task at hand was to both notice and record all the differing forms of mediated interactions that take place from all different facets.

 

Critically engaging with the gargantuan amounts of Media that permeate into our lives enabled the group to noticed various forms of mediated communications that would otherwise slip idly by. Using a combination of the senses we were able to distinguish the various forms of Media and place them into specialised categories, identifiable by their proximity to us as we began to notice them.

 

UP HIGH ON THE GROUND
·      Billboard Advertisements

·      Electronic Clocks

·      Electronic Billboards

·      Banners

·      Public Policy Ads

·      Homeless Persons Sign

·      Gorilla Graffiti

MID-GROUND BACK-GROUND
·      Car Horn

·      Tibetan Protest

·      Telephone Box

·      Pedestrian Crossing Signal

·      Bicycle Bell

·      Smells / Food

FOREGROUND IN OUR HANDS
·      Graffiti

·      Road Works Signs

·      Print Media (Newspaper / Magazine)

·      ATM

·      Phone

·      Flyer

 

Of all the mediated interactions that we witnessed, none was more apparent than the group of Tibetan protestors situated on the steps of the state library. They’re messages were spread by a multitude of different media mediums including auditory interactions (both personal and group oriented) an visual interactions through the use of banners and flyers.

 

 

The Tibetan protestors may have been the most apparent, however they werenot the only form of mediated interactions the we noticed and captured while walking down Swanson Street.

 

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It was only when I was reflecting upon the process of actively ‘noticing’ all the different forms of mediated interactions that we encounter on a daily basis, that I was truly able to fathom the sheer amount that each person would be exposed to. With active eyes and ears, I notice that I was able to pick up on the most subtle forms of media that otherwise would go unnoticed.

 

– donandsherri