Greeting and welcome back to the blog this week topic is social media. The topic this week I will be going over the two readings about new media and social media. The first reading is Understanding New Media by Eugenia Siapera. Siapera is a digital and social media scholar who proved the term new media. The second reading is Understanding Social Media by Sam Hinton and Larissa Hjorth. Hinton is a scholar of digital and the internet related media and Hjorth is a digital ethnography and artist. They both explode the fabric of social media today through the relationship between technology and social media.
New media is thought of as a term new technology thing that is connected to computers and the internet. In this week’s reading, Siapera describes as contemporary media that both are technological and communicative that can change in response to each other. That description split new media into three categories digital media, online media and evolving media. Digital media is the technological side of new media. Some examples of Digital media are compressed media like mp3, WAV, txt, png, mp4 and more. Online media is the communicative side as it is a way to connect to other computers and phones. Example of online media is youtube, Netflix and digital radio. Evolving media is connects technology and communication and changes overtime always updating. An example of evolving media is ITO, laptops, smartphone and more. Personal I agree with Siapera description of new media as I always come across it in my other class and the term has always seemed very vague. The dictionary and Wikipedia means describe too much but Siapera concept that digital media and online media are subcategories make more sense than to just to them all in the same basket.
Now social media is websites and applications that enable users to create and share content or to participate in social networking. Some social media that we all use are Instagram, Facebook, Twitter, Youtube, Snapchat and the list goes on. In Hinton and Hjorth text, they refer to Web 2.0 as software that changes the level of user participation. Web 1.0 was a more passive form on interacting with web and Web 2.0 is more engaging with the user and they can contribute content. You could publish content on web 1.0 but it required you to know technical coding. Web 2.0 in the authors’ term is a way to engage by publishing/ production/ authoring and accessing. The problem with Web 2.0 is data mining which is big companies buy your metadata for ads. There is a solution that is developing called web 3.0 that making a decentralized version of the internet that stops data mining but let not get into a bit off topic.