After seeing the Project 3 presentations here are some notes to consider to move forward. The main issues with the iterations of the mobile video works at this point are as follows:

From the sketches the mobile video works become much more focused and refined. The affordance and how it has been adapted to guide the work is the pivot for all decisions. For instance, one group had the affordance of ‘realism’. This affordance was taken in different directions by each group member (‘hyper-realism’, ‘magic realism’ and ‘imperfections’). Therefore, all aspects of the work, like for instance: sound, transitions, edits, the rhythm of the edits or the work as a whole, the tone of the images etc…is guided by the idea of ‘hyper-realism’.

From one iteration to the next you are working on getting all the elements to work seamlessly to convey the concept that is informing the work.

The works that were struggling would in most cases be trying to include aspects from too many places…they were not focused enough in regards to what they aim to convey to the audience – i.e ‘hyper-realism’. Every decision is informed by the concept of ‘hyper-realism’ and what you are aiming to communicate about that concept in the work.

This is why a title (what the work is called) often helps establish a focus. The audience use this title from the beginning for context and judge how they are expected to read the work.