Week 9.

 

3/4 of the way through the first semester of the Media degree.

 

The first lecture I have attended in approximately 2 weeks and it was a great reintroduction back into the ideas surrounding the Media Industries as a whole. Having recently been divided into our groups and designated our discourse, I can only imagine the lectures from here on out will be of high relevance to our degree and ultimately our future in the Media field.

 

Audiences.

 

The topic of todays lectorial centred around the ideas of Audiences.

 

The two major components of the interactive discussion that resonated the most with me was the ideas of Mass Culture and Mass Audiences… with the common perception that there is no masses, only a capitalisation of people for the purpose of cultural or political exploitation. That in fact, acting in stark contrast, there is an audience that is engaged with the media thrown at it and the audience is active in their involvement with the media artefacts.

 

I feel that I fit comfortably into the category of the active audience, as my interactions with media is always highly critical and analytical; as I am always looking for the motives behind certain scenes and edits. If I were to be studied by a theorist or academic, I feel that they would find me somewhat of an anomaly, for one reason I may dislike a certain piece of media, is the exact reason I like another piece of media.

 

Until next week, I feel I will ponder these thoughts about the active audience and attempt to discover why it is that I resonate and repel from certain media artefacts.

 

– donandsherri