Today’s lesson encouraged us to become more aware to every day surroundings that may be ignored or not given much attention normally. Rachel challenged our group to “notice” every form of sound, print, digital media on Swanson St. There were print media and digital media, up-high and down-low. There were lights, sounds of communication and advertisements everywhere, it just took ourselves a chance to walk in silence and to allow ourselves to “notice” all these forms of media.

Below are the forms of media we had discovered documented:

UP HIGH:                                              ON THE GROUND:
– Logos                                                     – Newspapers
– Traffic lights                                        – Branded rubbish
– Advertisements                                   – Magazines
> on the library                                   – Flyers
> on the trams
> on buildings
– Satellities
– TV screens
– Lit up signs above walkways
– Shop branding

MID-GROUND:                                BACKGROUND:
– Tibet protest                                        – Tram bells
> Sound                                                – Pedestrian sounds (communicating)
> Posters                                               – Conversations
> Culture                                               – Scents (cultural food)
– Newsstands                                          – Music within shops (targeting audiences)
– Posters
– Stock screens
– ATM machine

FOREGROUND:                               IN YOUR HAND:
– Fashion – communicating one’s       – App sounds (Facebook, games)
identity                                                  – iPhone text message sounds
– Busker – music                                     – Camera shutter sound

Brands and Advertisements

Tibet Protest

Building Advertisement

Sound of Tibet protest

Sound of a busker on Bourke St.

This task was beneficial in that it allowed us to “notice” the accumulation of forms of media and communication that surrounds us. The city is full of a multitude of conversations and advertisements and this allows our culture to indulge ourselves into a fast pace, and connected community.