SKETCH: MUSIC VIDEO CULTURE

In this sketch I used music to help to identify/create a different mood, and how this can affect audience engagement. I completed muted the sound on the first modification, then added a slower track over the same footage, and finally using an up-tempo song. Music is one of many clues that people use to identify/frame a piece of media, and can create an emotional impact based upon the connection of the music and the content.

The music in Art in the Streets helps to build the foundation of the mood, while also actively contributing to the narrative. As the hybrid narrative piece interviews insert artist name and his musical pursuits, the music ties in, not only in the traditional way, which I would consider a contributing factor to the narrative, but in a more involved fashion. It seems that the video was edited, especially the skateboarding aspects of it, to fit this music.

Leave a Reply

Your email address will not be published. Required fields are marked *