This question will be analyzed Along with introducing Spring Festival Gala.

First of all, publicity is a significant part of the Live program. Even watching Spring Festival Gala is the traditional custom for Chinese, mainstream media still advised this show before it presented to get more audience. Besides, a list of the content of this show, which includes some popular celebrity, was always uploading and spreading by social media. At the same time, links and trailers were uploading everywhere on social media. Thus, people forwarded the message and gave their opinion. A new hot spot showed up at that time. In conclusion, enough exposure before the live releasing.

Secondly, sociability has already been a vital reason that people watch live program. One the one hand, there was running comment from audiences while all people were watching the live show by using online video platform. the audience can express their ideas as soon as they get the content from the live show. In fact, running comment create a place for the audience to roast. Roast make the process of watching live shows more interesting. On the other hand, the multi-screen display is getting popular for the audience in nowadays. People would like to share on social media and share it in a funny way. In conclusion, the live show is supposed to provide a room for the audience to receive, express and share ideas.

Thirdly, audience’s participation is also the thing live shows want. Normally, live shows always prepare some activities to offer benefit for keeping audience online at the real time. Sometimes they will invite some of the most popular celebrities to talk to the audience for few minutes. For example, Spring Festival Gala also prepared the segment to send red envelope to the online audience by social media platform.  Besides, there was a collective countdown when it was 24 o’clock. It creates

and reinforces the collective and festival atmosphere. In conclusion, amusing preset parts can increase audience’s participation.

Finally, various type and amusing content is almost the main part to attract the audience and keep them. Spring Festival Gala has diverse shows to take audience’s fancy, which are of different ages. For instance, there was song and dance performance for the old audience, young teenager’s idols for young audience and comedy skit for all audience. In conclusion, if the live show doesn’t have the special audience, then provide various types shows as much as it can. if the live show has the given audience, just go straight to it.