This week’s reading is about Tim Wu’s opinion of advertising from his 2016 book called ‘The Attention Merchants’. I read both the introduction and epilogue. He argued that advertising is a avoidable toxin for people and it’s a mistakenly indentation in 20 century. However, I believed that  ‘Whatever is reasonable is true, and whatever is […]

  As the development of internet, a fresh type of media has been created called self-media. Thus, there is a huge damage to traditional media. How can we solve the conflation between traditional media and self-media? Moreover, what are we supposed to understand self-media? The competition of traditional media is about content and medium. However, […]

Internet meme an idea, behavior, or style that spreads from person to person within a culture. In nowadays, more and more people like to use internet meme when they communicate with social media. This phenomenon has became a new language(culture). However, why people like to use internet meme? To start with, internet meme is simpler […]

Ice bucket challenge is a activity of raising fund for ALS. It different from other charity activities. It ask people to dumping a bucket of ice water over a person’s head and record the process to update to their social media. This activity had a large number of participants at that time, even some celebrities […]

In this week’s workshop, we first listened to an audio video about lobotomy. It’s a long video, which is about 20 minutes. We distinguished the structure of this video in two aspects, which are story elements and sound elements. Secondly, we start to discuss our PB4 assignment. Base on we already done our research, we […]

In week 10’s lectorial, we first listen some example of audio recoding, which attract me a lot. The spot music also fit the video well. Music usually works well in the audio recoding. It may creat different atmosphere of our audio video. There is a example called “CBC Radio: The Wire ‘intro’” interest me lot. […]

There are two parts of this week’s workshop. Firstly, we do editing of our audio work in group. Then Catherine gives us some feedback of our rough cut. For the first part, we set the shout sound of fans at the start to lead our audience into the right atmosphere. Then we use a professional […]

This week’s workshop ask us to do a exercise about ‘Can I have your attention please?’. Before we do the exercise, we listened a few audio work. I feel those audio video are all works quite well, every moment it has the attractive and interesting point for me. I quite enjoy it. Then we do […]

PB4 ask us to work in a randoms group and provide a audio work in 7-8 minutes. I would like to divide the assignment into two part. One is the collaboration and the other one is learning technical skills of making a audio video. I think this experience is quite valuable for my media learning. […]

For the study of this semester, I think I did learn some valuable things. Firstly, I watch a large number of media objects and I can give some opinions. Secondly, I know the way to collaborate with a group, how to plan for a work and do reflection after I finished a subject. The most […]