a photographic collection of mannequin + reflection
The mannequin is a combination of arts and commerce.
The mannequin, as an abstract of a clothes store, salesperson put the star or popular products of the season on the mannequins, therefore customers can easily get to know what genre or style of this store is. In the frame, except the mannequin, another signifier is show window, which tended to create a special atmosphere by using some approaches. For example, as for pyjamas store, a bunch of warm and yellow light points to the mannequins and show window is decorated by colourful flowers, the delicate dresser, some books and even some fluffy stuff. All these try to achieve a warm, sweet and comfortable atmosphere.
As for the kid store, it has the same idea: strong white lights, colourful background and many toys.
Also, there are other stores, using words, patterns or pictures to come true it. The MYER show window, except the clothes on mannequin, the simple leopard print patterns and word interpretations without any other decorations create an elegant and wild atmosphere.
The design of each mannequin, each show window, is the result of art, and it shows aesthetic standards and tastes at present. The best interpretation of mannequin is, it uses art ways to display beautifully for selling commercial products.
It is also a sign of high and fast consumption age.
The mannequin and show windows’ atmosphere both bring customers a fantasy, or an expectation. Customer may think about how they wear like is exactly the same with how mannequin wear. The mannequin’s gesture also implies it.
The gestures of hands-on loin and stand-on tiptoe look fashionable and professional, the women who want to be fashion elites might like it. For sports brands, the gestures of mannequins look young and energetic.
Mannequin is the same as an advertisement, which sells the dream rather than sells products. It satisfies the demand or expectation of customers, also achieves the desire to buy.
*All pictures are raw, without any post-production. If you want to view more, please go to https://drive.google.com/drive/folders/1IydIFcB1Vvuba9NnTKRETlCEuDtN-y4sgo