#12 Initiative: Click-Bait 101

In light of the subject of our project, clickbait and attention spans, i’ve decided to base my last initiative post on everything you need to know about clickbait.

Many content creators on the internet use click-bait as a form of grabbing the audience’s attention. What really gets to us sometimes is that what is promised in the headline is not necessarily present in the content, or we might have to sit through pages worth of content before we hit what was promised in the first place.

After the research done for my projects, and after conducting some very insightful interviews with media users and everyday consumers i’ve come up with a few main points on CLICKBAIT 101

  1. A headline is considered to be click-bait when it is short, does not mention very specific audience choice, usually has some humour in it and is also very very catchy or… click-bait-y
  2. While some people think that clickbait is something that helps to maintain or perhaps increase attention spans ( because people are focussed on reading everything to find what they want ), the people that we interviewed mainly believed that clickbait does the exact opposite.
  3. According to Marketing Insider Group in “To Clickbait or Not to Clickbait”, Buzzfeed and Upworthy are the two most popular websites that are on the high for clickbaits. < https://marketinginsidergroup.com/content-marketing/what-you-need-to-know-headlines-clickbaits/ >

CONCLUSION: CLICKBAIT DOES NOT WORK BECAUSE IT ENCOURAGES MISINTERPRETATION AND RUINS THE IMAGE OF THE BRAND.

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