In regards to our previous lectorial, when I was out in the city on Saturday night, I had to walk from Melbourne Central all the way to the Brown Alley, which is roughly a 15 minute walk. From there I begun “noticing” many forms of media that became obvious at nighttime that were not as visible or accessible during the day-time. The huge screens displaying advertisements for films and commercials for products lit up the city and immediately dragged your eye to the lit devices. Restaurants had outdoor lighting, and conversation bursting through their shops. Night clubs were using print media to guide customers to their venue, and popular music to draw clubbers inside. The nightclub ‘Billboards’ for example had the venue’s name and address in fluorescent pink paper glued onto light posts and walls all over the city.

Along King St, every door you passed, you heard a range of different music depending on the venue you passed. The club ‘Rats’ was playing commercial top chart hits whereas the club ‘Anyway’ were playing fast pace, dance music. It then occurred to me how much clubs employ media to succeed in their industry. They use social media websites as free publicity, creating events and sending them to thousands of people on Facebook, some have websites displaying video based previews of what customers can expect on their night at their venue, there is print media placed all over the Melbourne City and nearby suburbs and they don’t stop there.

They continue to publicise their business by using photographers to take and upload photographs for free with the nightclub’s logo in a corner, this allows the business to attain free advertisement from their customers. Furthermore, the nightclub ‘Rats’ provides a free photo booth, using it as print media to promote the next week’s event. Additionally, you can go into all the mechanical forms of media, such as screens, lighting, and sound systems to attract and entertain clubbers within the venue. I had never acknowledged before the many forms of media that nightclubs utilised for their business and therefore, the more you concentrate, the more you begin to notice. 

‘Rats’ print media

‘Anyway’ use of film media on YouTube

‘Oasis’ online media

‘Billboards’ use of social media