For this Lectorial, Brian spoke on the topic of audiences. There is a wide range and variety amongst audiences, each particular program/show/book/entertainment/retail have a specific target audience in which they may approach. Audiences are extremley important, as without them there would be no proof of success for a specific artefact. Those who consider audiences very important are:
Advertisers, Commercial broadcasters, cable networks etc, Production houses and individual program makers, Government policy makers, Social scientist/psychologists, and Cultural theorists/media scholars.

To accompany this lecture, we watched 2 separate artefacts. The first was Robert Menzies “welcome to television” presentation in 1956, followed by a scene from the tv show “Portlandia”.