This sketch wouldn’t have been my absolute first choice to engage with, however I definitely felt more comfortable with the use of Instagram over memes. The current state of the world and RMIT’s reaction to it is perhaps good preparation for situations we media-makers might run in to during the length of our careers; challenges beyond our control.
I had never heard of Climate Five prior to this exercise, but I chose this sketch because I truly love both the message and delivery by the organisation. It was my intention from the outset to recreate the simplicity of the graphics on climatefive.com in my own posts, focussing on both the colours chosen and succinct nature of each step. I believe I’ve done that quite well.
Since my posts were intended for instagram, I shortened the wording on the posts so that people would still be delivered the intended message while mindlessly scrolling. I utilised a ‘first/second person’ approach in both my posts and captions so users would feel like they are personally being approached about the topic, making the very specific calls to action more effective. I also used the #climatefive to reach a wider audience.
If this idea was further developed, I’d take the time to create more branding – perhaps a logo – so users could easily recognise that it was a Climate Five post. I’d also create multi-posts for each of the steps, with perhaps more pictures of the impact each action has, more recommendations on how users can put the steps in to action, or more personal accounts from those affected, such as First Nations people.