Who is the practitioner of the photo?

I have chosen Murad Yusupovich Osmanov (known as Murad Osmann) as practitioner this week. Osmann is a Russian photographer based in Moscow. Since 2012, he has been famous for his series “Follow Me To” which contains photos that picture him travelling the world with his wife Natalia Zakharova in his hand. After Osmann’s serie went viral, the couple has been names as top travel influencers. They are inspired by love in different ways. They love to travel, love to visit unknown countries and beautiful places and best of all, they love each other. The first shot of the series started when the couple was in Barcelona in 2011 and Natalia suddenly looked away, grabbed Murad’s arm and dragged him forward. He caught the moment and it became a tradition to bring that kind of post card back home. Now he has 4,2 million followers on Instagram, he runs a production studio, Hype Production, and Natalia is a full-time journalist, runs her own blog and portal.

When was the photograph was produced?

The photo that I chose is posted on the 8th of December 2018. It was taking in Granada in Spain and probably produced around the same date. It can be found on Murad Osmann’s Instagram here.

How was the photo authored and published?

I am not sure what kind of camera that was used to take the photo or what editing software he used – it is definitely a camera of quality and probably he uses Adobe Photoshop to edit his pictures. He photo was published on his Instagram @muradosmann from his phone.

I know Murad’s and Natalia’s work-sharing: Murad is responsible for choosing the location and taking photos whereas Natalia is taking care of their outfits. But of course, it is all a common decision and they discuss everything together.

How was the photo distributed?

The photo was mainly distributed through Instagram. Furthermore, the photo is available on avantgallery’s website: https://avantgallery.com/collection/murad-osmann/spain-granada-2/ where it is possible to buy it as a C-print mounted on plexi.

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References:

Avant Gallery, Murad Osmann, Avant Gallery, viewed on 17thApril 2019, https://avantgallery.com/murad-osmann/

Instagram, 2018, @muradosmann, viewed on 17thApril 2019 here: https://www.instagram.com/muradosmann/

Murad & Natalia Osmann, About, Follow Me To, viewed on 17thApril 2019, https://followmeto.travel/about

Satya Kandala, n.d., ​Instagram’s travelling couple Murad and Natalia Osmann ​on the #followmeto series, Economic Times, viewed 17thApril 2019, https://economictimes.indiatimes.com/magazines/panache/instagrams-travelling-couple-murad-and-natalia-osmann-on-the-followmeto-series/articleshow/49699349.cms