Predictions

The big question I ask myself heading into the media industry is: ‘Will I be able to stay up to date with the industry?’.

Reading predictions from engineers and scientists written in the 1940s and 1980s about technologies we now have today gets me thinking where is technology heading? We seem to learn a lot about the history of communications and technologies but so far not so much about the future.  I’m not sure if that’s something that is covered in this course but what I do know is how important it is to stay current. I would say heading into any profession, university isn’t the end of the learning road, especially when working in media. So, how do you stay current? Well, I guess this is where network media and being network literate comes in.

Some predictions for social media here. 

Understanding Google Panda

This isn’t an area of great interest to me and definitely not something I I know much about however I worked briefly in a content agency not too long ago and I heard this Google Panda being mentioned a lot. Google Panda is a quality filter that Google introduced to filter the content on websites. My understanding is key words still play a big part however websites just adding extra pages for no reason to fit more key words in doesn’t quite cut it anymore.

Tip: Panda looks for quality original and new content. Here is a great info graphic that explains it if you’re interested in understanding it a little more. A new algorithm, Panda 4.0 was released in May this year. Google is always looking for ways to improve their user experience.