The first one I did not attend this semester. So I have taken some points off Adrian’s Blog and linked to it.

‘We are stuck in a hit driven mindset – we think that if something isn’t a hit, it won’t make money and so won’t return the cost of its production’. ‘…“misses” usually make money, too. And because there are so many more of them, that money can add up quickly to a huge new market.’

This is business. Obviously small cost items don’t bring in a great return but they do if you have volume. It reminds me of ‘loss leaders’. Cheaper items on sale out the front of a shop wont make the company much money but they attract people and lure them in for the stuff that costs the big bucks.