So are You a Tech Savvy Fashionista?
If you are, you would definitely know that Fashion is now just a click away!
“Social media has changed the playing field a bit, and PR is now concerned with more than just media and may be more involved in consumer relationship building”. (Noricks 2011)
With FASHION + SOCIAL MEDIA =
A tinge of facebook, twitter, Instagram and Pinterest are the Chemical X formula to key to success onto the Fashion platform.
When you think about Fashion, it is mainly all about visuals and descriptions. Twitter has fit in perfectly for the industry. You could be tweeting from the front row of a fashion show, or you could tweet a photo of a Celine bag you just saw at an exclusive preview.
- #lookatLouisVuittonBagsCollection
- “An everyday Fashionista could feel like they were front row at any Fashion Week simply by logging into Twitter or Instagram.”
Twitter and Instagram has been the trendsetter of instant buzzing. Letting consumers play the role as fashion designer and models; snapping pictures of them dressed up in their favourite brand and posting it online. It also provides fashion brands to find out what consumers wants and needs before anything hits the stores.
For all Fashionistas out there, don’t look at social media sites as a place to sell but use it to create a big HOOHAA! Trust me it will definitely result a good business.
So what are you waiting for? Just take out your phone and start snapping!
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