Online influence has been a subject heavily debated in the media. The online media is drastically changing the fashion industry and the way consumers interact with fashion brands. Fashion Bloggers are no longer hid behind the screen of their computers.

Fashion editor with Fashion Blogger, Bryanboy.

With the growth of social media phenomena surrounding the fashion industry, possibly none has received more attention than the rise of the fashion blogger. The immediacy of online coupled with the ease of self-publishing has generated an entirely new fashion discourse. Today bloggers sit front row at fashion weeks and their commentary commands enormous readerships and influence.

The emergence of fashion bloggers hit the fashion real hard, affecting everything to how brands market themselves online. Digital trends has influenced the public relations practices for fashion brands to incorporate the use of style bloggers as curators. As bloggers have the power to comment on and represent contents to their audience and with the benefits of social media as a public relations tool, fashion bloggers have created a unique celebrity-type following for them.

Fashion 101

1. Fast Fashion

2. High Fashion

Bloggers promote both high and fast fashion, which, originally, depended on their individual economic means. This results in the dilution of the value of high fashion, and when one is unable to tell the difference between a designer product and it’s low cost knockoff.

In order to curb the problem, there are designer public relations, who liaise with bloggers and send them free collection pieces, which are then modeled on their blogs.

They said the eyes are the window to your soul. What are yours? Take a minute to look around. Maybe you might learn something new from the person next to you.

Ever wonder what does blogging represents? Back then, writing a diary or penning down our thoughts on paper has been replaced with an online journal; the blog. The blog has been used for several purposes; a space for people to rant and vent, or for people out there to inspire others on fashion, lifestyle or even politics.

Blogging is one of the twentieth-first century’s major inventions. It allows us to express opinions, to share common interests with people all over the world, and to refine our writing technique. It gives the established author a forum to dialogue with readers; agents use it to hook new clients, and for novice writers blogging can be a way to display their work or to kvetch about the apprenticeship’s pitfalls and woes. But as it happens with everything on the net, blogging forces you into the public light which has its dangers. Well, once you have posted something online, you have no idea who is going to copy your text.

The are two sides of the coin. So which side are you on?