Our project is currently well into the planning process, with the narrative well-established and the model of distribution evolved to it’s current state of completion. At the moment, we are working on fabricating our two individual groups’ various online presences and personas. This means establishing email, twitter and blogs, and formatting them to appeal to the intended demographic of either politically-charged university students, or white collar non-liberal leaning businessmen who could actually support Jeff Shroud’s ideas to make tertiary education more exclusive but slashing funding to universities. As we develop each online persona, we are shaping their voices by following and sharing related content to keep readers engaged.