Right before this week’s Wednesday class Seth sent out an email outlining the details and expectations of the next project brief due in week 7.
I’m pretty happy we were able to have a class straight after reading that and touch base with Pete because I was pretty overwhelmed with how much work seemed involved in this brief considering the due date was only a few short weeks away.
After chatting to Pete and going over the project requirements with my team members I felt much more relieved and confident that we were all on the right track and heading in a very positive and productive direction.
My team and decided upon the 3-4 concepts that we were keen on exploring developing further. This included:
-Informative Infographics
-Lentara Identity Pamphlet
-Mini Lentara Documentary
-Social Media Re-vamp
These are some notes collected from the class that outline our mode of discussion and the decisions we made:
Where to from here?
Overall theme: Awareness and Promotion improvement
Sub-themes:
****Digital Media Strategy****
– Guidelines
– Voice
– Images
– Purpose
– Theme
– Includes social media plan, Instagram mockups, etc
– includes videos
****Donor-Lentara connectivity****
-Connecting donors to Lentara story
-Expand
-Communicating with pre-existing donors, as well as attracting new donors.
-Stages / story. Not one disappearing message.
-“Here’s our next project. . . ongoing “
– infographics
– videos
****Print consolidation kit****
-Don’t call it a pamphlet (it’s more than just that)
-Tangible.
-Poster that folds up / innovative
-Advertised online -> consumers can select the bits you want to be sent.
– can include infographics