On Friday mornings tutorial our group delivered to the class a presentation on the topic of Lentara’s identity.

 

We spoke about our perception of Lentara, read out parts of the creative brief, and attempted to outline and explain the direction we wanted to take for Lentara.

 

Looking back I definitely think that as a group we needed to communicate more efficiently in the build up to presentation day. I believe our approach to the whole exercise was far too relaxed and we needed to practice our speech beforehand.

 

Our topic is a very broad one, and there isn’t quite a simple solution or fix to the problem we face, but I do believe our ideas for Lentara are promising and valuable.