I feel that it’s really important to begin any project or area of work with a goal in mind.

 

The assigned project briefs allow us to work towards a certain outcome and keep our focus and work on track.

 

The mood board we are going to be creating as part of the studio criteria is a task that is extremely relative to my group’s role. The role of my group is focusing on exploring, enhancing, and promoting Lentara’s identity. The return brief, or creative brief, will allow us to each thoroughly research, gather knowledge, and conceive ideas about Lentara and the direction in which we want to take our work.

 

The next and primary step for our group is to visit Lentara headquarters and gain an even richer and deeper understanding of who and what Lentara United Care really is and what the organisation ultimately stands for.