Week 11 Lectorial

Guest lecturer Dr Ramon Lobato – week 11

Television, Streaming & Audience Fragmentation

• The definition of TV as a system is shifting atm with the influx of self produced shows and rise in SVOD popularity

Hours of Broadcast TV – 2.7

Hours of Online Video viewing – 0.5

Devices per household – 6.4

Households subscribed to netflix – 25%

TV in Australia

• 1977 there were 4 channels on free to air.

• 1997 there were 5 free to air and 20 Pay TV options

• 2017 there are 30 free to air channels and 150 Pay TV

  • DVD/Bluray

  • Download

  • Streaming

  • IPTV

  • mobile

The Online TV Ecology

• Catch Up

  • a channel on demand

  • eg iview

• SVOD

  • curated catalogue

  • Netflix, Stan, Hulu etc

• TVOD

  • paying per download

  • itunes, google play etc

• PTV

  • ISPs version of foxtel

• AVOD

  • youtube, facebook, twitter

• Informal

  • illegal streaming/download sites

What Does this mean for Audiences?

The Marketplace of Alienation – James G Webster

Strong link between the history of television, the state and the nation.

• used to address a vast portion of the nation at once in a controlled manner

• that is no longer available with the mass audience of today, it is fragmented over various different forms of media streams

Personalisation has been a huge shift in media consumption. No longer does the audience all get exposed to the same television choices.

Netflix

• Worlds largest SVOD service

• 125,000,000 hours of viewing per day

• Operates in 190+ countries

• 100 million subscribers globally

• US$41bil market cap; US$6.7bil revenue

• Headquarters in Los Gatos, California

Global Netflix

• • Tracking the global roll-out of an internet TV platform

• Netflix doesnt do well in India because of the lack of Indian Content

• Europe is attempting to put a 20% European content quota on Netflix’s library in European markets

• Kenya was critical of Netflix’s content and saw it as immoral

• Netflix was blocked in Indonesia