Unlecture Symposium 7.0

-It doesn’t take a big leap to get to these big hubs, less intermediaries to go through. new nodes may flourish.

-Big hubs can deteriorate and be replaced by new hubs, ie. how different search engines have become more popular over the years.

-Importance to determine limitations of networks alongside their expansion and growth

-The internet is scale free- you can add to it and it doesn’t fill up

-No one knows what the structure will be which emerging out of new networks. The structure will predefine the content. once We move online we cannot predefine the structure.

-As PR practitioners it is our duty to be like Kevin Bacon, be hubs of information and communication liaising with a myriad of contacts, our links in the system.

-SMS, a business application giving out memos… completely appropriated now as means of communications

-Apple as publisher and vetter of content, now the world’s largest media company as opposed to the worlds largest technology company

-technologies have a certain agency which restrains and enables.

-we are subject to the technical materiality/conventions of things, who cares who you are you have to play be the rules of art and practicality

-to be good at technology we have to respond when the technology pushes back and shows its agency. You have to completely understand your discipline you can’t make anything. Just because things  are digital and virtual doesn’t mean you can do whatever you want with them. Its not the imposition of your will and intention, its your understanding of the technology you are summoning. We cannot obtain mastery over the technology.

-technique is a response to developments in/of technology