Mobbs, D. 2006 “The Kuleshov Effect: The Influence Of Contextual Framing On Emotional Attributions”. Social Cognitive and Affective Neuroscience 1.2: pp95-106
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This article documents an experiment during which the Kuleshov effect was enacted upon various participants. Brain activity was monitored to see if any connection could be made between the juxtaposition of images and the actual chemical reaction in the brain. The aim of the experiment was to determine the part of the brain most likely to be responsible for assigning emotional attributions to contextual frames (in this case represented by the films being shown to the participants) Interestingly, the experiment found that when images of happy faces were juxtaposed with negative images, and vice versa, the same part of the frontal lobe was seen to become active. This attests to the very specific effect that association has on the brain. While this article does not provide much new information in terms of editing method, it does show clear, scientific evidence of the power of association and of montage.
This article documents an experiment during which the Kuleshov effect was enacted upon various participants. Brain activity was monitored to see if any connection could be made between the juxtaposition of images and the actual chemical reaction in the brain. The aim of the experiment was to determine the part of the brain most likely to be responsible for assigning emotional attributions to contextual frames (in this case represented by the films being shown to the participants) Interestingly, the experiment found that when images of happy faces were juxtaposed with negative images, and vice versa, the same part of the frontal lobe was seen to become active. This attests to the very specific effect that association has on the brain. While this article does not provide much new information in terms of editing method, it does show clear, scientific evidence of the power of association and of montage.