Why do Marvel’s movies look kind of ugly? This ‘video essay’ is discussing the color grading procedure that the Marvel film series kept using, a kind of gray color grading applied on almost all their movies that presented a feeling of flat and dull to a part of audiences. For example, the ‘black’ color in their film isn’t the absolute black, using dark gray instead of it, made it look quite ordinary than other films.
Cr. movie pilot
Was it caused by the camera they used? It might be a part of the reason, the author indicated that the camera ALEXA their film started using after The Thor, was meant to create flat images, that’s needed to fix by editing if you want to create a different kind of mood, the color grading that’s closer to the real life, which not that suitable for superhero films like Marvel’s. And he thinks they should fix them in order to let their upcoming movies looks more vivid and exciting.
Well… I think we could discuss it from a different point of view. How if they grade them in this kind of way consciously, by the purpose of making them closer to the reality, giving us audiences the perception of these are actually happening around us, wanting us to immerse into their movie world, like their parent company Disney always did, to live their comic reader’s fantasy of being inside their world and fighting the antagonist with them. Besides, they might conveying us a message of: Everyone could be the hero, or heroes could be anywhere around us, by using their ‘unique’ color grading techniques.
By the way, they had tried using another kind of color grading in their recently released one, Guardian of the Galaxy Vol.2, a more colorful one as most of the story was happening at the Galaxy, the space and certain planets other than our Earth, which it’s not necessary for them looking similar to where we live that giving them more flexibility on grading, or perhaps it’s just a more comedy-alike one than the rest of Marvel movies so they don’t have to follow the rules.
Cr. CNET