In 2013 I worked as an intern with the Brand Marketing Team at Adidas. One of my jobs as an intern was to search the net for influential Australian fashion blogs to seed product through (seeding product is basically giving away product to people who’ll blog about it and make others want to buy it), and by influential I mean, any blog with more than a thousand followers.

I found some pretty impressive fashion blogs I have to say. I was quite impressed at the amount of creativity that’d gone into making each blog stand out – note to self: a blog should have an edge and a target public if you want it to be a hit.

In the process of searching for fashion blogs, I came across some other fabulous blogs about dogs, cooking, job-hunting, gardening, DIY projects etc. Then I got to thinking; blogs are really just public diaries about people’s passions, and if others find them interesting then you could be in for some serious business opportunities.

Not only will companies like Adidas be throwing free product at you, but also if you have a service to offer and you have developed a strong relationship with your followers, you may be able to turn your followers into customers.

Fancy being a professional blogger? Here are some tips to get you started.

One more thing…

In my search for influential blogs I noticed that great blogs are built on very simple ideas. Think of something that you’d love to read about, something that’d really come in handy.

Here’s a blog I found today that I’d have loved five years ago when I was flying to New York on a regular basis; How To: NYC in a Day (Summer). In fact, this blog has inspired me to use my travel experience in a blog of my own!

Food for thought anyway.