Assignment 4 – Post 1

In week 8-10, our team conducted practice and research on the social media strategy that we had developed. After creating the two accounts of ‘influencer.insight’ and ‘meowmeow_miaomiao’, we started to create media content according to the previous plan. The account meowmeow_miaomiao is going very well, and we keep updating it two to three times a week. In order to obtain the effectiveness of the account content more efficiently, we set up the account as a professional business account. In this way, we can use the insights function to obtain detailed background data directly from the account homepage.

As of week 10, ‘meowmeow_miaomiao’ has gained 62 followers. The data shows that we have reached 189 accounts in the last 30 days. The nine posts we have published have received 174 likes, 10 comments and 2 shares. From the data, we can see that the most interaction between followers and us comes from likes, with very few comments and shares. As we have less than 100 followers at the moment, we can’t get a breakdown of the follower data, but we feel happy with the achievement of the cat Instagram account in four weeks.

In week 9 the ‘influencer.insight’ account showed that it has been disabled. We tried to appeal and inquired about the reason for the disabled, but we did not get a reply from Instagram. After three days, the ‘influencer.insight’ account showed that it had been permanently deleted. The explanation given by Instagram is that our account has been disabled for pretending to be someone else.

We guessed that maybe the name of the account or the content we posted was in breach of some Instagram terms. After searching for many reasons for being blocked, I feel that the most credible and closest reason to us is that we have logged in to this account on multiple devices at the same time. Instagram may have deleted the account for security reasons. 

Therefore, we have lost all the data in the account’ influencer.insight’, and there is no way to make a detailed report and reflection on the content we published in this account before. After discussing with the team members and teacher, we decided to create a new account. The name of the new account is ‘influencers_illuminated’. We will re-upload existing posts to the new influencer account, and continue to upload influencer contents in ‘influencers_illuminated’. This time we will take the content we publish more rigorously and thoughtfully. We have got a more detailed understanding and study of the terms and regulations of Instagram.

Link of ‘influencers_illuminated’ Instagram page

We will be more careful and experienced in account operations in the future, and continue to update these two accounts in the next two weeks and look forward to any changes as we adjust our plans. In addition to the content of these two Instagram accounts, our team plans to write a social media influencers report. This report will organize and summarize the data and findings obtained from practice and research in the past five weeks. Based on the data from Sensis’s report, our own surveys and the experience accumulated in the process of operating social media accounts, we will try our best to present our learning outcomes and experience in this project.

 

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