Week 11 Video

How did you author (the photo or video) you recorded for upload to Instagram?

For this video I used the start-stop feature, filming using the rear-camera on an iPhone 11. This was difficult to film by myself as emptying the cards would have been much easier to film with two hands, however I eventually got the job finished. This did require me to delete many clips and reshoot which was quite time consuming. I muted the video and chose the cover photo as a a still of the packet fully in the frame.

I decided to add the Gingham filter to this video but to lower it. This helped highlight the reds on the box and the cards.

How did you publish (the photo or video) you recorded for upload to Instagram?

I had to watch the clips back a lot to ensure I had gotten everything in the frame and kept filming until I was happy with it. I added the Warragul location before the image was uploaded. I included the caption “The hardest part about #uno might be getting it out of the box 🤭” as I really struggle to get all of the cards both in and out of the box.

How did you distribute (the photo or video) you published on Instagram to other social media services?

I distributed the post to both Twitter and Tumblr once again. I also tagged @UNO in the video so that it will appear on their page in their tagged photos. As well as this, the video will appear under the Warragul location when people search for that.

Week 11 Photo 

How did you author (the photo or video) you recorded for upload to Instagram?

I took this image again using the rear camera of an iPhone 11 to produce the highest quality photo possible in the app.

For this image I experimented with the ‘Lux’ tool. This automatically enhanced my photos and I decided to bring it up all the way to make it ‘glow’ even more.

I then chose to use the Lark filter but brought it down to 25% so that the photo still looked genuine rather than having an obvious filter.

To make the image more clear and to enhance the details on the shoes, I increased the sharpness of the image.

How did you publish (the photo or video) you recorded for upload to Instagram?

For this image I took many different photos from different angles. I wanted to take advantage of Instagram saving the images I take in the app into my library. I was able to skim all the photos taken and then decide on my favourite. I chose this image because I liked the positioning best and the angle allowed for the right amount of shadows without capturing my own in it.

I added the Warragul location once again but decided to try a different caption. I asked the question of “How would we tie shoelaces if there was no one there to teach us?” which I believe fits the idea of what makes a good design.

How did you distribute (the photo or video) you published on Instagram to other social media services?

This photo was a little bit more difficult to distribute. I forgot to press the buttons to share to twitter and tumblr so I had to share after I posted which impacted the layout. The twitter caption changed from the caption of the photo to “See this Instagram photo by @sarahnetworkmedia” with a link. Tumblr also changed. It did not display the image and I had to write my own post. In my opinion this made the posts less engaging and would lessen the amount of people to interact with the post.

I did however include #cottonon and #rubi which is the brand of shoes so whenever someone searches either of those hashtags, the image will appear. I also tagged @cottonon in the post so that it would appear on their profile in their tagged photos.

Week 10 Video 

Despite my original constraints I set of using black and white posts to allow the vibrant posts stand out, I realised that a lot of the objects I chose deserved to have their colourfulness shown off.

How did you author (the photo or video) you recorded for upload to Instagram?

I once again used the rear facing camera on an iPhone 11 to capture this video. This video was more difficult to create in regards to keeping it in the frame while flipping the pages at the same time. It probably would have been easier to record it on the camera as the portrait frame provides more room. I did not use the flash for this video and took it in one shot. For the cover image I chose an end frame that showed the title of the book to draw viewers in.

I used the Clarendon filter for this video but adjusted it to half way so it wasn’t too overpowering. I also decided to turn off the sound to eliminate any background noises.

How did you publish (the photo or video) you recorded for upload to Instagram?

I had to record this video a few times due to struggling to get the correct frame position as I mentioned earlier. As I have mentioned in previous posts, Instagram does not save the videos you take unless you save them as a draft so I ended up going with my last take which I was happy with but it would have been nice to compare. I once again added the location as Warragul. I added a caption that was another quote that said “Good design doesn’t date- Harry Seidler”. I thought this was fitting as books are as old as anything but I prefer the old, hardback covers as when you are reading you can use one hand to hold it whereas this book in particular requires two hands as it is so thick and the cover is so flimsy.

How did you distribute (the photo or video) you published on Instagram to other social media services?

I once again posted to Twitter and Tumblr. The video is shared with everyone who searches the Warragul location.

Alongside the usual distributing sources, I also tagged the author, John Green, so that it would appear on his profile in his tagged photos.

Week 10 Photo

How did you author (the photo or video) you recorded for upload to Instagram?

As before I used an iPhone 11 and the rear facing camera. Using the rear camera allows me more control over how to position the frame. Even though it was day time I wanted to show off the lamp so I drew the curtain down to eliminate that constraint. Getting the lamp in the frame was more difficult than anticipated. I had to take several different photos at different angles.

For this image I wanted to use the editing tools but I did not want to apply a filter.

To begin i increased the contrast to highlight the light coming out of the lamp.

I then lowered the brightness as I wanted the focus of the image to be on the light coming from the lamp.

I also lowered the shadows to add to achieve the desired effect mentioned earlier.

How did you publish (the photo or video) you recorded for upload to Instagram?

Many images were taken for this photo as it was difficult to achieve the correct angle as I mentioned before. I once again added the location as Warragul before I uploaded the image. The caption for this text was another quote about design. This quote was from Norman himself, “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible – Don Norman”. I found this quote relevant for this object as I often find when I attempt to turn on the bottom lamp I click the wrong button (there is two available to choose from).

How did you distribute (the photo or video) you published on Instagram to other social media services?

For this image I tagged Don Norman’s Instagram in the photo so that it appears in his tagged photos.

I followed the same procedures as previous posts. I shared the post to Twitter and Tumblr and the post also appears under the Warragul location.

Week 9 Video

How did you author (the photo or video) you recorded for upload to Instagram?

I used the rear facing camera on my iPhone 11 but did not use flash as the lighting from the window was good. The editing functions for videos were not as advanced as when editing a photo. Photos offer options to adjust specific things such as brightness and contrast but I could not find that tool when creating the video.

I decided to take just one fluid video rather than using the start stop feature. The problem with recording in the Instagram app is that previous recordings are not automatically saved so if you want to reshoot you have to make sure it is better than the previous video because it is gone once you delete it.

When filming I wanted to create a calming mood by adding music. You can’t add music after filming however you are able to record while playing music through the same phone.

The filters available are not my favourite options and I would prefer to use outside editing apps to develop a clearer and more aesthetically pleasing image.

I decided on using the Clarendon filter to contrast between the orange flame by giving the candle a blue/green hue to it.

I then chose a cover photo that I thought would draw the viewer in if they were to view the video from my profile.

How did you publish (the photo or video) you recorded for upload to Instagram?

I filmed several takes from the various angles to achieve the video I desired. As it was an older candle I didn’t want to display the dirt/dust that was inside so I was careful to choose a video that demonstrated the depth of the candle while still looking appealing to the eye. The video automatically plays when it appears in the viewer’s feed.

I added the same location as the first photo as they were both taken in my home. I also added a caption but instead of focusing on the product as I did with the first photo, I decided to focus on design itself. I used a quote from Joe Sparano that says “Good design is obvious, great design is transparent.” This quote reflects Norman’s ideas that design should be natural to the user.

How did you distribute (the photo or video) you published on Instagram to other social media services?

I again distributed the video to Twitter and Tumblr. It was displayed the same as the photo. The video does not automatically play on Tumblr like it does on Instagram.

The company of the candle does not have an Instagram so I didn’t tag anyone as it didn’t feel relevant. I also chose not to use hashtags as it didn’t appear to fit the calming aesthetic that I had developed and I didn’t want to add a random hashtag that wasn’t relevant.

Week 9 Photo

To begin my Instagram I knew I wanted to include black and white photos/videos to allow other images with colour to stand out and draw the viewer in.

How did you author (the photo or video) you recorded for upload to Instagram?

To begin I entered the Instagram app and began to shoot photos on through the app. I used an iPhone 11 and shot the images with the rear facing camera. The photos were crisp for a phone however the the iPhone 11 has two lenses on the rear camera that aren’t being used to their full potential in the app. The dual lens was added to create unique images in ‘Portrait mode’ but that isn’t available in the app.

First image: I wanted to slightly adjust the angle so I decided to take another

Second image: This was the image I decided to use for my post.

I adjusted the brightness as I wanted to improve the lighting but as I took these pictures at night this was the best option.

I increased the contrast to brighten the colours, making the image more defined.

I then decided to make my first post black and white by using the “moon” filter. I chose this because the colour of the book that the matches were sitting on didn’t compliment the red of the matchbox.

How did you publish (the photo or video) you recorded for upload to Instagram?

As I said previously I only took two images. It was more uncomfortable having to reflect on each image rather than taking many at a time, more spontaneously. Although in saying that, each image taken even if you delete it, it saves to your camera roll so if you decide a previous image is better, it is still available to use.

I added the location of where the image was taken which is “Warragul, Victoria” before I uploaded. I also included a caption which states “What really makes the #perfectmatch ?” This play on words brings the viewer in, possibly enticing them to view the profile for similar posts. This question also allows the reader to ponder the question asked. The viewer has the opportunity to respond to the question in the comments, increasing engagement on the post.

How did you distribute (the photo or video) you published on Instagram to other social media services?

The inclusion of the hashtag allows everyone who searches #perfectmatch to view the image. I also published the post to both Twitter and Tumblr. Twitter I am more familiar with. Viewing the tweet activity after 24 hours it has had 43 impressions (people who have seen the tweet) and one engagement (people who have expanded the tweet to view it).

Unlike twitter, who does not provide the actual image, tumblr displays the post very similarly to Instagram. Both platforms add a link to the original post.

Alongside this, the image will appear whenever searches the Warragul location. I also tagged the match company, Redheads, so that people who are on their account can also view the image when they go to their tagged photos.

Who is the practitioner (what is their name?) and when were they practicing?

Sinead Crowe is a fashion and lifestyle social media influencer based in the UK (Glazer). Crowe began her YouTube channel in 2016 and posted her first Instagram Television (IGTV) video July 6, 2018.

(Crowe 2020)

What is the title of the photo or video you have chosen to analyse (can you provide a link?) 

The video I have chosen is an IGTV video called SPRING OUTFIT IDEA.

With the photo or video, you are examining when was it produced (date)?

Crowe published the video to her page 15 March 2019.

How was the photo or video authored?

In her YouTube video, HOW TO EDIT IGTV VIDEOS ON IPHONE | Sinead Crowe, Crowe explains that while some videos are filmed using her phone but this particular video was filmed on her camera (Canon PowerShot G7 X Mark II Digital Camera) and transferred to her phone. She then uses the ‘Inshot’ app and chooses the videos she needs. Crowe then crops the videos into a square. She edits the video in the app by lightening, adding contrast and adding warmth. She then adjusts the video to be 2x speed and cuts and trims it so that only the desired parts are featured. adjusts speed to 2x. Finally she turns the volume completely down and adds the song Dancing in the Moonlight for background music. She saves the finished video to her camera roll on her phone.

How was the photo or video published?

Using the IGTV function, Crowe uploaded her short 40 second video to her Instagram which allowing her video to be viewed over 26,000 times.

How was the photo or video distributed?

Crowe created a Youtube video explaining how she created this particular IGTV video allowing her YouTube audience the opportunity to view the final product on her Instagram . Her video also potentially could have been accessible to people that do not follow her if it appeared on the individual’s ‘explore’ tab on Instagram.

References:

Simon Glazer n.d, ‘Sinead Crowe and Penelope the Poochon’, Lifestyle Tails, blog, viewed 1 May 2020 <http://www.lifestyletails.com/sinead-crowe-and-penelope>

Sinead Crowe 31 April 2020, photograph, viewed 1 May 2020 <https://www.instagram.com/p/B_kZxGzpwhe/>

@sineadcrowe 2019, SPRING OUTFIT IDEA, Instagram, 15 March, Sinead Crowe, viewed 1 May 2020 <https://www.instagram.com/tv/BvBYoheB8ZB/>

Sinead Crowe 2019, HOW TO EDIT IGTV VIDEOS ON IPHONE | Sinead Crowe, YouTube, 16 March, Sinead Crowe, viewed 1 May 2020 <https://www.youtube.com/watch?v=NfMnwv7Ytwg>

Who is the practitioner (what is their name?) and when were they practicing?

Bryant Eslaver (who goes by his first name only online) is a 27-year-old photographer known for his work with social media influencers. In 2008, Bryant was gifted his first camera, a Nikon D40 from his parents and his passion began there posting his images on social media site, tumblr (Lorenz 2020).

What is the title of the photo or video you have chosen to analyse (can you provide a link?) 

This image is a photo from the collection “The Bahamas.”

(Bryant 2020)

With the photo or video, you are examining when was it produced (date)?

This image was published March 14th 2020 but were shot in early March.

How was the photo or video authored?

Bryant shot his photos in the Bahamas on his main camera, the Canon EOS-1D Mark IV (Moran 2019). In this collection Bryant has aimed for more candid photos of his models. Bryant is known for creating his own filters for Instagram stories so it is no surprise that editing his photos is a usual part of his routine. Once the image was taken, he used a few different editing applications such as Lightroom and VSCO to enhance his images (Shaban 2019).

How was the photo or video published?

This image was published to Bryant’s Instagram as the first in a series of five images. It was the fifth post in his series from the Bahamas.

How was the photo or video distributed?

The image was also posted to the model’s (Dixie D’Amelio) Instagram and shared among her 8.9 million followers. Fans of both Bryant and Dixie continue to share this image to fan accounts on multiple different platforms such as twitter and Facebook.

References:

Taylor Lorenz January 2020, The Photographer of Choice for Influencers Is Everywhere, The New York Times, viewed 22 April 2020 <https://www.nytimes.com/2020/01/24/style/bryant-eslava-photographer.html>

Bryant Eslaver 2020, The Bahamas, photograph, viewed 22 April 2020 <https://www.instagram.com/p/B9ryJSeA8_V/>

Matt Moran September 2019, What Camera Does Bryant Use?, Improve Video Studio, viewed 22 April <https://improvevideostudio.com/what-camera-does-bryant-use/>

Kaiwan Shaban 2019, HOW TO EDIT LIKE @BRYANT| Famous Instagram Photographer #13, YouTube, 5 October, Kaiwan Shaban, viewed 22 April 2020 <https://www.youtube.com/watch?v=ArI238AeRoI>

Who is the practitioner (what is their name?) and when were they practicing?

Nam June Paik is a Korean artist born July 20, 1932 . Paik began his art career in the early 1950’s and ended up revolutionising the art industry, becoming the “father of video art” (Li 2017).

What is the title of the photo or video you have chosen to analyse (can you provide a link?) 

Nam June Paik produced a piece entitled Global Groove (Public Delivery 2020).

With the photo or video, you are examining when was it produced (date)?

While the Global Groove video was produced in 1973 (Public Delivery 2020).

How was the photo or video authored?

Global Groove was filmed on a digital betacam tape shown as a single channel video that also included sound and colour (Art Gallery of NSW). The 28 minute 30 second video includes intercuts of different scenes that draw inspiration from many different cultures such as Western, Asian, ethnic, popular, elitist, traditional and contemporary. This inspiration is used not only visually but also auditory as well with a range of different sounds being recognisable. The video synthesiser used allows for the colours and images to be distorted creating a kaleidoscope effect that draws the viewer in (Beyler).

How was the photo or video published?

The video was a part of another one of Paik’s artworks called TV Garden. This involved 40 monitors that were sporadically placed among live tropical plants to appear as if they were emerging through. The juxtaposition of the natural colour of the plants and the artificially vibrant video allows for the viewer to see the increasing prominence of technology in what once was a natural world (Public Delivery 2020).

(Josh S 2019)

How was the photo or video distributed?

Global Groove continued to be displayed through TV garden through various different museums around the world from 1974-2000.

References:

Jiete Li December 2017, Nam June Paik Artist Overview and Analysis, The Art Story, viewed 16 April 2020 <https://www.theartstory.org/artist/paik-nam-june/#nav>

Public Delivery February 2020, Why Did Nam June Paik Create His TV Garden?, Public Delivery, viewed 16 April 2020 <https://publicdelivery.org/nam-june-paik-tv-garden/>

Art Gallery of NSW n.d, Collection, Art Gallery of NSW, viewed 17 April 2020 <https://www.artgallery.nsw.gov.au/collection/works/10.2004/?tab=details>

Therese Beyler n.d, Global Groove 1973, New Media Encyclopaedia, viewed 17 April 2020 <http://www.newmedia-art.org/cgi-bin/show-oeu.asp?ID=150000000034527&lg=GBR>

Josh S 2019, Nam June Paik TV Garden, video, viewed 20 April 2020 <https://www.youtube.com/watch?v=0nh6ym4Hetw>

Who is the practitioner (what is their name?) and when were they practicing?

Henri Cartier-Bresson was a French photographer and filmmaker born August 22, 1908 (Meade 2016). Cartier-Bresson began to take his medium seriously in 1930 before venturing to Africa in 1931 where he documented his experience living in the bush on a miniature camera (Scharf 2020).

What is the title of the photo or video you have chosen to analyse (can you provide a link?) 

Martine’s Legs (Henri Cartier-Bresson 1967)

With the photo or video, you are examining when was it produced (date)?

The image was produced in 1967 (Magnum photos 2014).

How was the photo or video authored?

Cartier-Bresson’s work was spontaneous and captured “the decisive moment” (Phillips 2012, para 2). His aim was to capture everyday life in its integrity. His work was mainly shot on a small, handheld camera. The camera used was a Leica rangefinder with a 50mm lens. This set-up allowed for Cartier-Bresson to quickly and efficiently shoot the world around him as it didn’t require a viewfinder (Rockwell 2012).

How was the photo or video published?

Martine’s Legs was a gelatin silver print. The process of publishing a gelatin silver print is done in a dark room and produces a black and white print. The paper is emerged in chemicals that contain both gelatin and silver salts. The film that was taken on the camera then has a light projected through it onto the paper. After a few more chemical baths it is hung to dry, as the chemicals continue to develop the image (Fenstermaker 2017). To finish, Cartier-Bresson signed in ink and placed in the margin a copyright credit blindstamp (Phillips 2012).

How was the photo or video distributed?

Magnum photos has the rights to Cartier-Bresson’s images and therefore is the main distributer, selling Martine’s legs for $9375 (Phillips 2012). However, this image can be found on multiple internet websites by using a simple search engine.

References

Jackie Mead November 2016, Henri Cartier-Bresson Artist Overview and Analysis, The Art Story, viewed 14 April 2020 <https://www.theartstory.org/artist/cartier-bresson-henri/>

Aaron Scharf February 2020, Henri Cartier-Bresson, Encyclopaedia Britannica, viewed 14 April 2020 <https://www.britannica.com/biography/Henri-Cartier-Bresson>

Henri Cartier-Bresson 1967, Martine’s Legs, photograph, viewed 26 April 2020 <https://pro.magnumphotos.com/CS.aspx?VP3=SearchDetail&PN=277&IID=2S5RYDWNN11L>

Magnum Photos 2014, Martine’s Legs, Magnum Photos, viewed 26 April 2020 <https://pro.magnumphotos.com/CS.aspx?VP3=SearchDetail&PN=277&IID=2S5RYDWNN11L>

Phillips 2012, Photographs, Phillips, viewed 14 April 2020 <https://www.phillips.com/detail/henri-cartierbresson/NY040212/161>

Ken Rockwell November 2012, Cartier-Bresson and the LEICA, Ken Rockwell, viewed 14 April 2020 <https://www.kenrockwell.com/leica/cartier-bresson.htm>

Will Fenstermaker April 2017, From C-Print to Silver Gelatin: The Ultimate Guide to Photo Prints, Artspace, viewed 14 April 2020 <https://www.artspace.com/magazine/art_101/collecting-101/whats-a-chromogenic-pigment-or-gelatin-print-the-ultimate-guide-to-digital-and-chemical-photo-54752>