Due to Pavina’s video being a commercial shoot, we wanted to go for the highly-stylised aesthetic, mainly for the commercial aspect of the whole video. We were inspired by this video from a Youtuber who does fashion lookbooks, Wendy’s Lookbook:

Due to Pavina’s video being a commercial shoot, we wanted to go for the highly-stylised aesthetic, mainly for the commercial aspect of the whole video. We were inspired by this video, from The aim of the final product is for the video to have a lot of fast-cuts, connecting transitions and is essentially a marketing video. It’s as if we were making an advertisement but of course, we are not affiliated with any brands. It’s more so on the focus of each shoe for each category – work, fashion, sport, streetwear and formal.

The aim of the final product is for the video to have a lot of fast-cuts, connecting transitions and is essentially a marketing video. It’s as if we were making an advertisement but of course, we are not affiliated with any brands. It’s more so on the focus of each shoe for each category – work, fashion, sport, streetwear and formal.

For cinematography, Pavina expressed her interest in wanting to improve in that field so I decided to help her out with it. We both decided on the type of shots we wanted for this shoot so it wasn’t entirely my own idea for the how the scene would look. For post-production, I discussed with Pavina that I would be in charge of colour-correcting, correcting the shots and stabilising any shaky footage. Even as a cinematographer, post-production is still an important aspect for us to focus on.

You can clearly outline the difference between the original footage and the newly-edited one. In this commercial shoot, the aesthetic was for the colours to be more pronounced and well-contrasted against the background. The focal point were the shoes after all and I wanted to make sure they were the main attraction of the video. For commercial videos, it is important for videos to look aesthetically pleasing in order for potential consumers to be interested in the brand. Although this is not a legitimate, paid commercial, I still kept that in mind as if I were editing for a client.

Pavina is in charge of the editing so once she’s happy with her edits, I will fully colour correct the remaining scenes for it to be submitted and be (potentially) ready for the Media Studio presentation night!