Global media like E&M landscape is in the form of multi-shifting. ‘At a global level, one of the most significant shifts evident is a reordering of the industry’s sectors’ (Lederer & Brownlow). There are generally five broad groups, Internet, video entertainment, publishing, music, and video games. In overall picture, it is steadily shifting from publish business to video and internet business

Shift 1. Demography: Youth Will Be Served

Younger consumers’ startling ability of multitasks in different media platform has become the biggest selling advantage for E&M markets around the world. Their behaviour helps promote the products in a rapid speed.

Shift 2. Competition: Content Is Still King

with the appearance of new technology and communication platforms, contented was once outdated, becoming a backseat. This makes lots of world’s traditional media suffer, especially the ones based in U.S and Europe. However in an essential overlooked shift, content still is considered to be the dominate factor, ‘content is king’, it will distinguish and expand globally. 

Shift 3. Consumption: The Joy of Bundles

To keep a good and steadily increasing media diet is essential. Connecting and selling everything together is the best way to achieve that. For instance, the increase of subscription content in streaming services in E&M market has become a major feature. However it starts with a very low base.

Shift 4. Geography: Growth Markets

Company usually has different strategies and expectations for different developed market. Nevertheless, in a wider picture, company wants to achieve the rapid growth dynamically.

Shift 5. Business Models: Transforming with Trust

The rapid growth of technology and digitisation creates powerful centrifugal force. As a result, it gives opportunity of development in smaller specialist and area. In fact, this potentially promotes the appearance of new business, even new industry.

Reference: Chris Lederer & Megan Brownlow, ‘’A World of Differences’: Special Report: Global Entertainment & Media Outlook 2016-2020’. Price Waterhouse Cooper.