ASSIGNMENT #2 – post #4

POST #4

Devise a social media strategy that explains how you can engage your audience.

My social media strategy that I intend to illustrate and use to engage my target audience is an attempt to emulate a scene that many brands and social media stars produce in order to ‘show off’ a romanticised/false portrayal of reality.

The initial question that I had posed was whether utilising social media as a platform (a medium known for promoting falsity) to evoke feelings of inadequacy truly bolster sales performance? I intend to produce an example of this and examine in what way my target audience (18-24 year old females) engages with said media.

In order to examine this example in relation to my research and questioning, I must exhibit a subject where their appearance aligns with a conventional beauty ideal. I will not only need to significantly edit the appearance of my subject yet also the environment in which they are within. This has been done in order to evoke a sense of romanticisation/ desirability, seizing audience attention and creating engagement with the social media posts.

In order to do this, firstly I will need to capture varying photos of a subject, however, under the restraints of social isolation, I will need to get a little more creative. After initial concerns, I then figured that this would be a great opportunity to reveal how easily something like this can be executed. Intentionally using as little resources as possible, these images are entirely staged and heavily edited, alike a lot of what can be found on social media. 

In order to engage my audience, I must pay close consideration to beauty and aestheticism. Like I had discussed in an earlier post, young females tend to be more concerned with the way in which something appears. The images must portray a perfect environment with a perfect subject, yet in actuality these images couldn’t be further from that.