I feel like we are on the right track with Project Brief 4. We have a website in the works, have divided up areas and have been throwing around a bunch of ideas for the content aspect.
We are all for the idea of showing people advertisements (print and commercials) and recording their interpretations. Dan suggested taking a Gogglebox approach, showing people advertisements and filming their reactions. There is sure to be a diverse range of responses, emphasising the highly interpretable nature of text. My only concern though, is how riveting the responses will be and if this will quantify as exciting viewing. There’s only one way to find out, by actually doing it. So I think this is probably the next step.
Expanding on Dan’s idea, I want to convert the reactions into text and then construct a print advertisement with Shannon using the text as tag lines/slogans. I want to retain the audio from the commercial and have it playing in the background while viewing the constructed print advertisement. Depending on who we ask to view the videos, we could discuss the results in reference to cultural upbringing. A fair portion of reading completed so far has been on the topic of cultural interpretations so I would like to get this point across in our material.
Some advertisements I am considering using are:
Volkswagen Jetta 2015
This has the great YouTube comment of: “Buy a jetty and you too could be a wanker!”
Thanks mugzy384
You cannot trust every old lady. But you can trust every Golf.
What a fearless old lady. I have an article relating to gender studies in interpreting text which would be useful here.
The Force
This commercial is just brilliant. The use of multimedia and pop culture references is a genius way of selling a product.
The thing with Volkswagen is that everything they produce is of a very high creative standard. We can thank DDB advertising agency for this, who have been responsible for a large amount of VW commercials since the 60s. I’ve got a few readings identifying DDB as responsible for their success, so this will no doubt be explored.
– Gabriel