Ala-Fossi D.Soc.Sc., M., Lax D.Phil., S., O’Neill Ph.D, B., Cand, P. and Shaw Ph.D., H. (2016). The Future of Radio is Still Digital—But Which One? Expert Perspectives and Future Scenarios for Radio Media in 2015. Journal of Radio & Audio Media. [online] Available at: http://dx.doi.org/10.1080/19376520801971337 [Accessed 2 Jun. 2016].

This text discusses radio as a digital format and how it was developed and introduced in the late 20th century. It discusses how it’s introduction in 1995 it’s rate of consumers was fairly low and was more popular within countries with strong public radio service organisations. The text focuses on 10 years of digital radio and how technology has influenced its growth.  It talks about the benefits and disadvantages of digital radio. The text also focuses on the possible future of the medium and how significant it would be in 2015, predicting that it would remain heavily significant throughout society. The authors are all experts in the field and talk in detail about the future of digital radio. The text talks about the past and future of radio extensively, and will provide our group with the opportunity to make comparisons between the expectations of the future and how present day radio really is.