Erin Rosenberg and Rohan Sprong came in a little late for me to take full advantage of their advice.  By the fundraiser week, I had already sent off a bulk of the sponsorship emails I would send off, however, I am grateful for the hindsight.

I was brought up to discuss the “25 under 25” slogan (which I feel it important to mention I didn’t come up with) but this received very little feedback as we were in the middle of discussing Katia’s advertising campaign and the actual name of the festival.  I do think that 25 Under 25 works better as a slogan overall as it (eventually) summed up what the festival was actually about.
I presented the sponsorship package and went over how I looked for potential sponsors and partners. (At this point my spacebar stopped working so please forgive any mistakes).  I then told them about sponsors we’d managed to land.  As I have previously discussed, I didn’t mention the layout of the emails, which I would come to regret.  Their critiques based mostly on the number of unnecessary words and statements.  The actual sponsorship information was good and the layout from there down worked but having three full pages of filler didn’t really make sense, which I completely agree with.

For their not-my-direct-work critiques, I found myself disagreeing more than I expected to.  I definitely agreed on their comments about the social media and poster design elements.  It just seemed a little too stale and dense, especially considering we are presenting ourselves as ‘youths’.  I would’ve liked to see more colour in both, but I recused myself from the graphic design team early on because…  I’m not good at graphic design.  I disagreed with their view of the trailers mostly.  I think that the technical level was overlooked, which considering most of our class is in our third year, feels a little odd.  While the Chinese trailers had a stronger story, they lacked the technical wonder of the ‘Armin running around in a park’ trailer.  That being said, the ‘Armin running around a park’ trailer was basically just an advertisement for Nikon or, as they suggested, erectile dysfunction pills.