This lectorial discussed medium, technology, and communication. Medium theory focuses on characteristics of each medium and how they are physically, socially and psychologically distinct from other forms of media. There are a number of concepts that relate to this, including media being considered ‘the message’ and how media recreates the world in the image of a global village. Another aspect discussed was the relevance of technology and, in particular, how it is altering how media is used locally and globally.