Here is the link to the Video:

 

Who is the practitioner (what is their name?) and when were they practicing?

The practitioners for the Online video are Josie Keefe and Phyllis Ma and they have been practising making online videos and photography on their instagram page since 2014.

 

With the photo or video you are examining when was it produced (date)? How was the photo or video authored?  The video I am examining was produced for the 4th of July in America but was published on Instagram on the 5th of July 2018.  It was authored with knowledge of using a camera and setting it for a time lapse in order to capture the candles burning through. The practitioners would have also had to source the sound of a fire burning for the piece. Something that we looked at for online photography was how the medium of instagram has the affordance of adding a caption to the image of video that they have made. The creators really utilise this through communicating to their audience wishing them a happy fourth of July but finishing with “Now grow up America”.  Had there just been the visual of the three Statue of Liberty Candles burning into a cake, the audience might have misinterpreted this as a more negative message towards the US, instead by using emoji’s and the caption, the artists can help convey what message they are really trying to put out with the video.

 

How was the photo or video published?

The video was published with an understanding of Instagram as I talked about a little earlier. Having the understanding of the new video function (how it can only be maximum 60 seconds long) as well as the square look of the video itself is important as nothing in the video is cut off and it appear well shot and in frame. The artists, being from America are maintaining their brand identity of where they are from, by using imagery that is very familiar to the American Culture. The bright energetic colours in the video suit their other content really well as they stick to a very specific colour palette that can be recognisable by their fans.  The time lapse element of the video shows that they understand the importance of having videos that are quick and quickly engaging or interesting when scrolling on an instagram feed.

 

How was the photo or video distributed?  

The Video was distributed through instagram, with the creators having a good knowledge of the best time to post the video (Post fourth of July).