Many of you will be adding photos and videos to your blog posts. You may also be using audio in your video works. It is important to credit or attribute the person or people who created that content.
This attributing may be below the image or video or even in the credits of a video work you produce.
It is crucial that you learn to attribute online as a media professional and in regard to the marking of your assignment work in your blogs.
Your assessor needs to be able to identify what is your content (things that you have made), along with the content you have got from elsewhere. The assessor needs to know whether the content you have got from elsewhere allows reuse. This means you need to provide links to the licenses. This is important so you do not breach copyright.
In most cases, you will only be able to use images, video content, or moving image content (archive footage) that has the appropriate licenses for reuse.
Creative Commons provides some information on attributing content that has their varying licenses attached.
There are some key things to get into your attribute:
1. Naming the medium of the content (image, video, film, podcast, audio etc)
2. Providing the title
2. The name of the person who created the work.
2. Include a link to the source of the content.
3. Include a link to the copyright license information for the content.
Here are some made-up examples (adapted from Creative Commons) for in a blog post and audio in a video work, as a starting point. However, check the Creative Commons attributing content web page to get the finer details and what you do if you cannot locate the creator or other information.
Photo: ‘Good night’ by Sally Smith, http:// flic.kr/smith/235669822. Licence at http://creativecommons.org/licenses/by/2.0.
For music in a video you have made:
The music in this video was based on ‘Good night’ by Sally Smith available at http://www.sallysmith1000.com. Licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported license, http://creativecommons.org/licenses/by-nc-sa/3.0.
Creative Commmons also shows you how to create shorter visual attributes that utilise graphic icons and hidden links.
Tip: If you are in doubt about whether you can embed (graphics, photos, videos or audio) in your blog post due to copyright and reuse restrictions, just link to the material instead.
Tip: If you adding a lot of visual documentation of your own work (using for example of screenshots), always let your reader or assessor know that all the images are your own at the bottom of your post or early on in the writing.
Tip: Inserted visual images in your essays or writing should follow Harvard referencing. See RMIT easy cite.