Harwood follows the idea of the Kuleshov effect. She explains how film or television
editing influences how audiences construct meaning. She covers the advent of music
videos and how traditional Hollywood editing has evolved into a new form characterized
by quickly changing, almost dizzying, images. Evidence of this evolution has surfaced in
contemporary television commercials, television programs and films. This study
examines the differences between the conventional Hollywood aesthetic and the music
video aesthetic, with a focus on editing as a formal feature. The study consisted of open-
ended questions and results suggest that the influence of the music video aesthetic.
Finally, the findings suggest that editing techniques have developed to simulate the
cognitive processing of real-world stimuli. Harwood claims how the forms used in
editing can be traced back to the soviet silent cinema. Her theory thus relates to the
theories of montage developed by Eisenstein.